21325-Manager, Growth Analytics

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media is seeking a Data & Analytics professional for the Business Analytics team in the United States. The role focuses on delivering actionable insights, leading analysts, and presenting strategic findings to clients and internal teams.

You will collaborate with planning and investment teams to optimize budgets and plans. Qualifications include a university degree with 3-4 years in data analytics within advertising or marketing, strong leadership, and proficiency in communicating

Qualifications

• Industry knowledge in marketing analytics and data solutions (1st/3rd party data, data lakes, clean rooms, aggregated and user-level data).
• Experience in integrated marketing related to media and customer journey development, including budgeting and ROI.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic skills and ability to clarify strategic and operational data issues.
• Strong problem-solving skills to drive resolution.
• Proven leadership and client relationship experience.
• Excellent communication and presentation: translate complex solutions into actionable programs.

Responsibilities

• External facing responsibilities: understand client's strategic issues and competitive position.
• Participate in measurement plan development and execution.
• Ensure timely follow-through on deliverables.
• Generate insights and narratives using analytic techniques.
• Lead, mentor and train analysts.
• Present reports and POVs to clients regularly by phone and in person.
• Contribute to consumer segmentation and audience identification.
• Design tests to measure incremental media impact on outcomes.
• Manage cross-functional day-to-day tasks with clear priorities.

Skills

Industry Knowledge

Marketing analytics

Audience-based marketing

Data-driven advertising

Analytic thinking

Leadership ability

Communication & presentation

Training and coaching

Ambiguity tolerance

Emerging technologies adoption

Education

University degree + 3-4 years data analytics experience in advertising/marketing

Job description

Agency Overview

Agency: Omnicom Media Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Compensation

$90,000 – $110,000

Work Location and Remote Policy

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Company Culture

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

Recruitment Privacy Notice

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity Employment

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.