Manager, Business Analytics

Omnicom Media; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media in Atlanta seeks a Senior Business Analytics professional to partner with planning and investment teams, delivering on client goals through rigorous data-driven insights.

You will lead analytics initiatives, mentor analysts, present reports to clients, and help shape measurement plans, audience segmentation and optimization strategies across campaigns.

Qualifications

• University degree in a related field or equivalent experience.
• Strong background in marketing analytics and data-driven decision making.
• Experience with audience-based marketing and media data.

Responsibilities

• Build understanding of client's strategic issues, initiatives and competitive position.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, actionable insights and narratives through analytics.
• Lead, mentor and train analysts.
• Present reports and POVs to clients regularly by phone and in person.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure incremental impact of media on outcomes.
• Manage cross-functional day-to-day tasks and priorities.

Skills

Marketing analytics

Integrated marketing

Customer journey

Audience-based marketing

Data-driven advertising

Analytical thinking

Leadership

Client relationships

Communication

Project management

Adaptability

Emerging technologies in advertising

Media campaign planning

Data lakes

Data clean rooms

1st & 3rd party data

Education

University degree

Tools

Data lakes

Data clean rooms

1st & 3rd party data

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Omnicom Media

Job Function

Consulting

Job Subfunction

Technology Consulting

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.


• Participate in the measurement plan development and execution


• Ensure timely follow through on all scheduled and ad hoc deliverables


• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques


• Lead, mentor and train analysts


• Present reports, POVs and other materials to clients on a regular basis over the phone and in person


• Contribute to the consumer segmentation and audience identification/exploration processes.


• Design tests to measure the incremental impact of media on business outcomes.


• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.


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Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams


• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.


• Recruit new talent


• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.


• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)


• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.


• Expertise in audience-based marketing and data-driven advertising


• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.


• Proven leadership ability and strong, impactful client relationship experience


• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs


• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)


• Comfortable working in ambiguous situations


• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting


• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$90,000-110,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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$90,000-110,000