Trade Marketing Supervisor

PepsiCo Inc.; Fatih; On-site; TRY 420,000 - 540,000; Full time

Job summary

PepsiCo Inc. seeks a Trade Marketing Supervisor to plan and execute activation plans for the Supermarket (SPM) channel in Turkey. You will design promotional programs, monitor budgets and ROI, and coordinate with Sales, Marketing, Finance and cross-functional teams to drive omnichannel growth.

The role covers e-commerce activations, RMN projects, and launches, with a strong shopper-centric approach and emphasis on analytics and collaboration.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or related field.
• 4–6 years in Trade Marketing, Channel Marketing, or related FMCG functions.
• Knowledge of modern trade, supermarket and e-commerce models.
• Experience in activations, promotion management and budget processes.
• Strong analytical, stakeholder management, project management and communication skills.
• Fluent in English; proficient in MS Office (Excel/PowerPoint).

Responsibilities

• Develop and execute annual and periodic activation plans for the Supermarket (SPM) channel.
• Design and manage promotional programs that drive channel growth.
• Track performance, budget utilization, and ROI of SPM activities.
• Execute commercial plans for e-commerce platforms.
• Coordinate RMN projects and evaluate performance with cross-functional teams.
• Develop engagement and motivation programs for sales teams.
• Lead activation processes for new product launches.
• Collaborate with Sales, Marketing, Finance and related functions.
• Enhance in-store visibility and communication materials.

Skills

Analytical skills

Stakeholder management

Project management

Communication skills

Problem solving

English proficiency

Education

Bachelor's degree in Business Administration, Economics, Engineering, or related field

Tools

MS Excel

PowerPoint

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Trade Marketing Supervisor who will be responsible for planning and executing commercial activation activities within the Supermarket (SPM) channel.

The role encompasses driving channel growth strategies, guiding customer and field teams, supporting the management of e-commerce platforms, coordinating Retail Media Network (RMN) activities, and monitoring the performance of commercial investments.

This position works closely with Sales, Marketing, Sales Planning, Finance, and other cross-functional teams to contribute to the company's omnichannel growth ambitions and develop shopper-centric commercial solutions.

Responsibilities

• Develop and execute annual and periodic activation plans for the Supermarket (SPM) channel.
• Design and manage commercial and promotional programs that support channel growth.
• Track the performance, budget utilization, and return on investment of SPM customer activities.
• Execute commercial plans for e-commerce platforms such as Migros Sanal Market, Trendyol GO, and similar channels.
• Coordinate the planning and execution of Retail Media Network (RMN) projects and evaluate performance outcomes in collaboration with relevant teams.
• Develop and implement engagement and motivation programs for sales teams.
• Coordinate and monitor the execution of the commercial agenda with cross-functional stakeholders.
• Manage and report A&M and channel investment budgets.
• Lead channel-specific activation processes for new product launches.
• Analyze insights from field teams and customers to identify new growth opportunities.
• Collaborate effectively with Sales, Marketing, Sales Planning, Revenue Management, Finance, and other related functions.
• Work closely with agencies and suppliers to enhance in-store visibility, equipment, and communication materials.
• Regularly monitor KPI, ROI, and overall performance results of commercial activities and develop action plans accordingly.

Qualifications

• Bachelor's degree in Business Administration, Economics, Engineering, or a related field.
• Preferred 4-6 years of experience in Trade Marketing, Channel Marketing, or related functions within the FMCG industry.
• Knowledge of modern trade, supermarket, and e-commerce business models.
• Experience in commercial activations, promotion management, and budget processes.
• Strong analytical skills with the ability to monitor and evaluate business performance.
• Effective stakeholder management skills with the ability to work across multiple functions.
• Strong project management and prioritization capabilities.
• Excellent communication, presentation, and problem-solving skills.
• Results-oriented mindset with the ability to thrive in a fast-paced and dynamic environment.
• Strong command of English.
• Proficiency in MS Office applications, particularly Excel and PowerPoint.