Local Trade Marketing Manager

Bosch Türkiye; Fatih; On-site; TRY 90,000 - 140,000; Full time

Job summary

Bosch Türkiye is seeking a strategic trade marketing professional to lead country initiatives in partnership with HUB marketing and Sales. You will steer commercial targets, optimize product mix, and manage PROMO strategies, while ensuring brand integrity across touchpoints.

The role requires strong strategic thinking, data-driven decision making, and excellent communication in English and Turkish to collaborate with cross-functional teams nationwide.

Qualifications

• Strong capability in developing and executing strategic plans.
• Ability to think conceptually and align projects with broader business goals.
• Analytical and critical thinking skills to assess complex situations, interpret data, and make informed decisions.
• Proficient at navigating complex environments, managing ambiguity, and simplifying multifaceted problems.
• Exceptional communication skills, with fluency in written and spoken English.
• Native or near-native fluency in Turkish is essential.

Responsibilities

• Implement a holistic PT Strategic initiative toward retail partners in the country with HUB marketing and Sales.
• Contribute to steering commercial targets (FC, TGS, margin, etc).
• Optimize product mix (standard, campaigns, promotion) in country.
• Manage PROMO share and execute PROMO strategy and integrate in user journey.
• Lead trade marketing touchpoints: POS, Instrore communications, print, events, e-dealer.
• Launch management and local SAP MasterData maintenance (pricing); steer, present new products.
• Contribute to demand volume consolidation and S&OP sessions; protect brand.

Skills

Strategic planning

Analytical thinking

Critical thinking

Communication skills

Turkish fluency

English fluency

Job description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

Job Description

• Implement a holistic PT Strategic initiative in the country toward retail partners in close cooperation with all HUB marketing functions and Sales.
• Contribute to the steering of commercial targets (FC, TGS, margin, etc).
• Optimization of product mix (standard, campaigns, promotion) in country.
• Manage PROMO share and execute PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey.

Key Activities

• Gains and provides user-& market- insights to the BO, SA and MK organization.
• Lead and execute activities for the trade marketing touchpoints: POS, Instrore communication, Print, Events, e-dealer.
• Launch management (MPE proofread, local SAP MasterData maintenance (pricing), steering, new product presentation.
• Demand volume consolidation and contribution to S&OP sessions.
• Responsible for the brand protection.

Qualifications

• Strong capability in developing and executing strategic plans.
• Ability to think conceptually and align projects with broader business goals.
• Analytical and critical thinking skills to assess complex situations, interpret data, and make informed decisions.
• Proficient in navigating complex environments, managing ambiguity, and simplifying multifaceted problems to drive solutions.
• Exceptional communication skills, with fluency in written and spoken English.
• Native or near-native fluency in Turkish is essential.