Local Trade Marketing Manager

Boschgroup; Fatih; On-site; TRY 90,000 - 150,000; Full time

Job summary

Boschgroup in Turkey seeks a strategic marketing lead to implement a comprehensive PT initiative in collaboration with Hub Marketing and Sales. You will steer commercial targets, optimize the product mix, and manage promo strategy across the country, ensuring seamless integration in the user journey.

The role requires strong strategic thinking, fluent English, and native Turkish language skills, with extensive stakeholder coordination across marketing, sales, and operations.

Qualifications

• Strong capability in developing and executing strategic plans.
• Ability to think conceptually and align projects with broader business goals.
• Analytical and critical thinking skills to interpret data and drive decisions.
• Exceptional communication skills in English and Turkish.

Responsibilities

• Implement a holistic PT Strategic initiative in Turkey toward retail partners in close cooperation with HUB marketing functions and Sales.
• Contribute to steering commercial targets (FC, TGS, margin, etc.).
• Optimize product mix (standard, campaigns, promotion) in country.
• Manage PROMO share and execute PROMO strategy and integrate it in the user journey.
• Lead trade marketing touchpoints: POS, instore communication, print, events, e-dealer.

Skills

Strategic planning

Analytical thinking

Communication skills

Conceptual thinking

Job description

Implement a holistic PT Strategic initiative in the country toward retail partners in close cooperation with all HUB marketing functions and Sales.

Contribute to the steering of commercial targets (FC, TGS, margin, etc).

Optimization of product mix (standard, campaigns, promotion) in country.

Manage PROMO share and execute PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey.

Key Activities

• Gains and provides user-& market- insights to the BO, SA and MK organization.
• Lead and execute activities for the trade marketing touchpoints: POS, Instrore communication, Print, Events, e-dealer.
• Launch management (MPE proofread, local SAP MasterData maintenance (pricing), steering, new product presentation.
• Demand volume consolidation and contribution to S&OP sessions.
• Responsible for the brand protection.

Strong capability in developing and executing strategic plans.

Ability to think conceptually and align projects with broader business goals.

Analytical and critical thinking skills to assess complex situations, interpret data, and make informed decisions.

Proficient in navigating complex environments, managing ambiguity, and simplifying multifaceted problems to drive solutions.

Exceptional communication skills, with fluency in written and spoken English.

Native or near-native fluency in Turkish is essential.