Strategic Marketing Manager, Turkey

Align Technology, Inc.; Şişli; On-site; TRY 600,000 - 800,000; Full time

Job summary

Align Technology, Inc. is seeking a Marketing Manager for Turkey based in Istanbul with regular travel within the market and occasional HQ visits in Switzerland. You will develop and execute the local marketing plan aligned with global strategy to achieve objectives.

You will report to the Assoc Marketing Director, TR, and collaborate with cross-functional teams to lead strategy, campaigns, and local localization of global initiatives, while driving Invisalign adoption and clinic development.

Qualifications

• Bachelor degree or above, preferably in a marketing or business management related field.
• Native Turkish and fluent English is a must.
• Minimum 3-6 years of relevant experience in Marketing with a focus on Brand & Performance based Marketing and/or Product Management.
• Industry background in the medical device field or regulated healthcare environments preferably with products that are sensitive to active consumer/patient demand (preferred).
• Preferably sales experience in medical devices.
• Analytical thinking & data driven mindset is a must.
• Excellent communication and presentation skills.
• Strategic Thinker.
• Highly Organized.
• Action Oriented.
• Takes initiative / proactive.
• Passionate, positive, and energetic and not afraid to roll-up your sleeves and get things done.
• Demonstrated capability and willingness to own and solve problems with ambiguous information and little direction
• Results oriented
• Strong time management skills.
• Display a strong sense of urgency
• Strong analytical skills and ability to utilize relevant tools (Excel, other internal tools).
• Ability to lead and collaborate with cross functional groups.

Responsibilities

• Lead Strategy & Annual Planning as part of the AOP for local Turkey market.
• Manage OPEX budget for Invisalign marketing initiatives and ROI.
• Lead local New Product Launch readiness and go-to-market strategies.
• Localize global programs and trainings for local needs.
• Oversee multi-channel campaign management across digital, events, education, field marketing, and sales enablement.
• Drive adoption of Align Digital Platform to enhance patient journeys.
• Support clinics in improving practice workflows and patient journeys for better Invisalign adoption.
• Lead planning and execution of congresses, exhibitions, and flagship events.
• Manage PR activities and earned media to strengthen Invisalign leadership in orthodontics.

Skills

Turkish language

English language

Marketing experience

Brand & Performance

Product Management

Analytical thinking

Communication skills

Strategic thinking

Time management

Education

Bachelor degree or above

Tools

Excel

Job description

Align Technology, Inc. is seeking a Marketing Manager for Turkey based in Istanbul with regular travel within the market and occasional HQ visits in Switzerland. You will develop and execute the local marketing plan aligned with global strategy to achieve objectives.

You will report to the Assoc Marketing Director, TR, and collaborate with cross-functional teams to lead strategy, campaigns, and local localization of global initiatives, while driving Invisalign adoption and clinic development.