Marketing Manager Orthopedics - Turkey

Zimmer Biomet; Fatih; On-site; TRY 350,000 - 500,000; Full time

Job summary

Zimmer Biomet seeks a Marketing Manager to drive growth and development of brands in assigned markets. You will align marketing strategy with the commercial entity to launch, develop and grow Zimmer Biomet’s portfolio regionally.

You will collaborate across departments and training of local distribution channels to maximize product potential with a pragmatic, resource-conscious approach. The role involves building market knowledge, planning launches, and coordinating with RA/QA and logistics to

Qualifications

• 3 to 5 years of sales role in a multinational marketing environment.
• Experience in Orthopedics and Recon would be a plus.
• Fluent in English and Turkish.

Responsibilities

• Develop market visibility and understand fast-changing dynamics.
• Develop a clear brand positioning within the Zimmer Biomet portfolio.
• Create local brand strategy aligned with global goals.
• Support growth of a sustainable market segment in line with sales plans.
• Prioritize activities to maximize business impact.
• Coordinate with commercial teams for effective marketing execution.
• Prepare launch plans and training for brands and procedures.

Skills

Problem solving

Team player

Communication

Planning

Strategic thinking

Adaptability

Creativity

Education

Bachelor’s degree in Business Administration

Job description

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

What You Can Expect

The Marketing Manager is responsible of the growth and development of the brands within his/her segment in their assigned markets. He will develop and align the marketing strategy with the remaining marketing team as well as the commercial entity in order to successfully launch, develop and drive the Zimmer Biomet portfolio in the region.

The Marketing Manager will work creatively and pragmatically to conserve resources and engage the product potential. This will include the building of strong market knowledge and understanding of its dynamics, the close collaborating with other department as well as the training, engagement and support of the local distribution channels. An innovative perspective on product potential within the market is key in this role. If you have a good business acronym and are interested in developing within the orthopedic medical device industry we are interested in speaking to you

How You'll Create Impact

• Support the development of clear market visibility (Avalanche/Market Model) and the understanding of the fast-changing market dynamics and changes
• Develop a clear brand positioning within the Zimmer Biomet portfolio
• Develop the local brand strategy in line with the global strategic goals and the 3D Strategy of Zimmer Biomet
• Support the growth of a sustainable market segment in line with sales plans
• Drive a strong prioritization of activities based on maximizing business and customer impact
• Continuously adapt the marketing efforts to ensure maximal team collaboration with the commercial to deliver exceptional effectiveness of the marketing strategy
• Create launch plans and business cases in order to support the local business requirements
• Align efforts and plans with the event planning teams to ensure effective training and launching of brands and procedures
• Collaborate with RA/QA and logistics to ensure effective and timely delivery of products to all markets with customer satisfaction focus
• Prepare New Product Launches Plans, execute and track performance
• Product Training to local Sales team, OR nurses and HCPs
• Preparation of IRR and business case for product registration
• Drive the distributors to continuously improve and develop their service excellence in line with the Zimmer Biomet values

What Makes You Stand Out

• Strong problem solving and decision-making skills
• Driven and detail oriented to complete open tasks
• Team player
• Excellent written and verbal communication
• Formal presentation skills
• Planning skills
• Strategic thinking
• Adaptability
• Creativity

Your Background

Education

• Bachelor’s Degree in Bachelor’s degree in Business Administration, Healthcare or Science

Professional experience

• 3 to 5 years of sales role in a multinational marketing environment with preference within the healthcare and medical device field. Experience in Orthopedics and especially in Recon will be a plus.

Languages

• Fluency in English, both spoken & written.
• Turkish business fluent language skills

Physical Requirements

Travel Expectations

50-60% within the assigned region

EOE/M/F/Vet/Disability