Strategic Category Sales Leader

Hero Group; Turkey; On-site; TRY 700,000 - 900,000; Full time

Job summary

Hero Group in Türkiye seeks a seasoned Category Manager to develop category strategies and annual business plans driving growth and profitability. You will own category sales, distribution, budgets and trade investments, coordinating with Sales, Planning, Marketing and Finance for optimal pricing, promotions and shelf execution.

Build strong relationships with customers and distributors, lead commercial discussions, monitor performance and translate insights into actionable plans for senior

Qualifications

• Bachelor’s degree in Business Administration, Economics, Marketing, Engineering or a related field.
• Minimum 10 years of relevant experience in category management, key account management, distributor management or sales within FMCG.
• Solid knowledge of modern trade sales, including customer planning, commercial negotiations, promotional management and retail execution.
• Demonstrated ability to manage category performance, commercial budgets and cross-functional business plans.
• Strong analytical capability and confidence in turning data into clear commercial recommendations.
• Advanced communication, influencing and negotiation skills, with a collaborative stakeholder-management approach.
• Good command of written and spoken English.
• Proficiency in Microsoft Excel and PowerPoint; experience with sales, market or shopper data platforms is an advantage.

Responsibilities

• Develop and lead category strategies and annual business plans aligned with growth and profitability.
• Own category sales, distribution, profitability and trade investment targets, translating priorities into clear action plans.
• Lead customer and channel planning, negotiations and in-store execution across Türkiye.
• Build relationships with customers, distributors and partners; drive commercial discussions and alignment.
• Prepare forecasts, budgets and activity calendars; ensure disciplined execution within approved budgets.
• Monitor performance, identify gaps and take corrective actions with Sales and Planning.
• Use insights to optimize assortment, pricing, promotions and distribution decisions.
• Coordinate monthly/quarterly demand forecasts with Sales, Planning and Supply Chain, turning assumptions into reliable inputs.
• Translate field observations into practical actions and performance updates to senior management.

Skills

Category management

Key account management

Distributor management

Sales

Analytical skills

Negotiation

English proficiency

Education

Bachelor’s degree in Business Administration, Economics, Marketing, Engineering or related field

Tools

Excel

PowerPoint

Sales data platforms

Job description

Hero Group in Türkiye seeks a seasoned Category Manager to develop category strategies and annual business plans driving growth and profitability. You will own category sales, distribution, budgets and trade investments, coordinating with Sales, Planning, Marketing and Finance for optimal pricing, promotions and shelf execution.

Build strong relationships with customers and distributors, lead commercial discussions, monitor performance and translate insights into actionable plans for senior