Strategic Brand & Creative Analyst

Mastercard Inc.; Beşiktaş; On-site; TRY 250,000 - 420,000; Full time

Job summary

Mastercard Inc. is seeking a Creative Strategy Analyst to translate consumer, cultural, and market insights into clear strategic recommendations for a portfolio of brands. You will work closely with creative teams and clients to shape brand positioning, strategy, and content across briefs and categories.

The role emphasizes data-driven thinking, research execution, and collaboration across disciplines. A 5+ year background in strategy or related fields and strong English proficiency are

Qualifications

• Strong research and analytical skills, able to translate data into strategic recommendations.
• Experience in strategy, planning, brand strategy, or consumer insights in agencies.
• Excellent communication and storytelling abilities.
• Ability to work in fast-paced environments and manage multiple priorities.
• Open to travel as required.

Responsibilities

• Support development of brand, creative, and communication strategies using consumer and market insights.
• Contribute to briefs, presentations, and client deliverables.
• Conduct research from primary and secondary sources to identify trends and opportunities.
• Analyze findings and translate insights into strategic recommendations.
• Stay informed on marketing and media trends to keep strategies relevant.
• Participate in ideation sessions for large client projects.
• Manage multiple briefs and projects simultaneously.

Skills

Brand strategy

Research & analysis

Presentation & storytelling

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or a related field

Job description

Mastercard Inc. is seeking a Creative Strategy Analyst to translate consumer, cultural, and market insights into clear strategic recommendations for a portfolio of brands. You will work closely with creative teams and clients to shape brand positioning, strategy, and content across briefs and categories.

The role emphasizes data-driven thinking, research execution, and collaboration across disciplines. A 5+ year background in strategy or related fields and strong English proficiency are