Strategic Copy Lead — Creative Manager

Design Better Podcast; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Mastercard in the Services team seeks a Creative Manager (Copy) for the Advisors Creative Desk. You will lead and manage creative work from brief to delivery, shaping high-quality copy across brand narratives, scripts, digital, social, video, print, and direct-response materials.

You will translate strategy into on-brand ideas, collaborate with the Creative Manager (Art) and multidisciplinary teams, mentor junior talent, present ideas in reviews, and stay ahead of trends. Travel may be required.

Qualifications

• Minimum 10 years of copywriting experience with senior leadership exposure.
• Experience leading creative direction for integrated campaigns across channels.
• Strong portfolio of brand-building and integrated work.

Responsibilities

• Lead and manage creative work from brief to delivery, and motivate teams.
• Write and develop copy across formats including brand narratives and scripts.
• Collaborate with disciplines to deliver high-quality work on time.
• Present ideas confidently in reviews and client meetings.
• Mentor junior talent and stay ahead of emerging trends.

Skills

Copywriting

Leadership

Brand building

Portfolio

Education

Bachelor's degree or equivalent

Advanced degree is a plus

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Creative Manager (Copy), Advisors Creative Desk

Creative Manager (Copy), Advisors Creative Desk

Overview

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.

Creative Manager (Copy) sets the creative direction and shapes high-quality work that delivers real business impact across the EEMEA region, through both strategic thinking and hands-on writing. The role works alongside the Creative Manager (Art) and leads a multidisciplinary creative team, collaborating across functions to ensure ideas are clearly translated across fast-moving and long-term initiatives.

The Role

Lead and manage creative work from brief to delivery, motivating teams and ensuring the highest standards of craft.

Translate strategic briefs into strong, on-brand ideas and fully developed creative campaigns.

Write and develop copy across various formats and channels, including brand narratives, scripts, digital, social, video, print, and direct-response materials.

Manage multiple clients, briefs, and deliverables in parallel, overseeing production and post-production with a high level of independence.

Collaborate across disciplines to deliver high-quality work on time and across all touchpoints.

Present ideas clearly and confidently in internal reviews and client meetings.

Proactively bring new ideas, identify opportunities, and stay ahead of emerging trends.

Give and receive feedback constructively, approaching challenges with resilience and a solutions mindset.

All About You

Minimum 10 years of copywriting experience, including senior leadership roles at the Creative Director level or above, within full-service, preferably global network agencies.

A strong portfolio showcasing brand-building and integrated work across ATL, BTL, social, and digital channels.

Proven ability to translate strategy and insights into conceptually strong, high-quality creative work.

Experience leading creative direction for integrated campaigns, with original thinking and strong problem-solving skills.

Proven people leadership, with the ability to collaborate across disciplines and mentor junior talent.

Excellent communication and presentation skills with clients and internal teams.

Strong understanding of the digital landscape, social platforms, and emerging trends.

Experience working on finance or financial services brands.

Proficiency in English; additional languages are a plus.

Bachelor’s degree or equivalent; an advanced degree is a plus.

Ability to travel as required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.