Creative Strategy Analyst

Mastercard Inc.; Fatih; On-site; TRY 400,000 - 560,000; Full time

Job summary

Mastercard Inc. is seeking a Creative Strategy Analyst within the Services team to translate consumer, cultural, and market insights into strategic recommendations. You will work with creative teams and clients across briefs and categories to shape data-driven brand and communication strategies.

The role emphasizes research, analysis, and collaboration to deliver end-to-end creative and advertising solutions, including strategy development, campaigns, and content.

Qualifications

• 5+ years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles.
• Experience developing brand and communication strategies across diverse clients.
• Strong research and analytical skills to translate data into strategic recommendations.
• Understanding of consumer behavior, market research, cultural trends, and competitive analysis.
• Experience contributing to campaign planning across digital, social, CRM, and traditional channels.
• Strong presentation and storytelling skills with clear communication.
• Excellent problem-solving and conceptual thinking abilities.
• Comfortable working in a fast-paced environment and managing multiple priorities.
• Strong collaboration skills and experience working in cross-functional teams.
• Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or related field.
• Proficiency in English; Arabic is a plus.

Responsibilities

• Support development of brand, creative, and communication strategies using consumer and market insights.
• Contribute to strategic briefs, presentations, and client deliverables.
• Conduct primary and secondary research to identify trends and opportunities.
• Analyze findings and translate insights into clear strategic recommendations.
• Stay informed of marketing, consumer, and media trends to keep strategies relevant.
• Participate in creative ideation sessions for strategic projects.

Skills

Strategy & Brand

Research & Analysis

Presentation & Storytelling

Cross-functional Collaboration

Consumer Insights

Communication Skills

Problem-Solving

Adaptability

English Proficiency

Education

Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Creative Strategy Analyst

Overview

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content. The Creative Strategy Analyst supports the development of data-driven brand and communication strategies across a portfolio of brands, translating consumer, cultural, and market insights into clear strategic recommendations. Working closely with creative teams and clients, the role contributes to strategic thinking through research, analysis, insight development, and project support across multiple briefs and categories.

As a Creative Strategy Analyst, You Will

• Support the development of brand, creative, and communication strategies for clients, drawing on consumer, cultural, category, and market insights.
• Contribute to the development of strategic and creative briefs, presentations, and client deliverables.
• Conduct research using primary and secondary sources to identify trends, audience behaviours, competitive dynamics, and strategic opportunities.
• Analyze research findings and help translate insights into clear strategic recommendations.
• Stay informed of marketing, consumer, creative, and media trends to ensure strategies remain relevant, impactful, and culturally resonant.
• Participate in creative ideation sessions for larger client projects of strategic importance.
• Manage multiple briefs and projects simultaneously.

All About You

• 5+ years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles, preferably within advertising, branding, creative, or consulting agencies.
• Experience supporting the development of brand and communication strategies across a variety of clients and categories.
• Strong research and analytical skills, with the ability to translate data and insights into strategic recommendations.
• Understanding of consumer behavior, market research, cultural trends, and competitive analysis.
• Experience contributing to campaign planning and integrated marketing initiatives across digital, social, CRM, and traditional channels.
• Strong presentation and storytelling skills, with the ability to communicate ideas clearly and concisely.
• Excellent problem-solving and conceptual thinking abilities.
• Comfortable working in a fast-paced environment and managing multiple priorities.
• Strong collaboration skills and experience working within cross-functional teams.
• Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or a related field.
• Proficiency in English; additional languages are a plus, with Arabic considered an advantage.
• Open to occasional travel as required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.