Data-Driven Brand Strategy Analyst

Mastercard Inc.; Fatih; On-site; TRY 400,000 - 560,000; Full time

Job summary

Mastercard Inc. is seeking a Creative Strategy Analyst within the Services team to translate consumer, cultural, and market insights into strategic recommendations. You will work with creative teams and clients across briefs and categories to shape data-driven brand and communication strategies.

The role emphasizes research, analysis, and collaboration to deliver end-to-end creative and advertising solutions, including strategy development, campaigns, and content.

Qualifications

• 5+ years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles.
• Experience developing brand and communication strategies across diverse clients.
• Strong research and analytical skills to translate data into strategic recommendations.
• Understanding of consumer behavior, market research, cultural trends, and competitive analysis.
• Experience contributing to campaign planning across digital, social, CRM, and traditional channels.
• Strong presentation and storytelling skills with clear communication.
• Excellent problem-solving and conceptual thinking abilities.
• Comfortable working in a fast-paced environment and managing multiple priorities.
• Strong collaboration skills and experience working in cross-functional teams.
• Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or related field.
• Proficiency in English; Arabic is a plus.

Responsibilities

• Support development of brand, creative, and communication strategies using consumer and market insights.
• Contribute to strategic briefs, presentations, and client deliverables.
• Conduct primary and secondary research to identify trends and opportunities.
• Analyze findings and translate insights into clear strategic recommendations.
• Stay informed of marketing, consumer, and media trends to keep strategies relevant.
• Participate in creative ideation sessions for strategic projects.

Skills

Strategy & Brand

Research & Analysis

Presentation & Storytelling

Cross-functional Collaboration

Consumer Insights

Communication Skills

Problem-Solving

Adaptability

English Proficiency

Education

Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology

Job description

Mastercard Inc. is seeking a Creative Strategy Analyst within the Services team to translate consumer, cultural, and market insights into strategic recommendations. You will work with creative teams and clients across briefs and categories to shape data-driven brand and communication strategies.

The role emphasizes research, analysis, and collaboration to deliver end-to-end creative and advertising solutions, including strategy development, campaigns, and content.