Social Media Manager

HubX Inc.; Fatih; On-site; TRY 150,000 - 270,000; Full time

Benefits offered by this job

MacBook provided

Private medical insurance

Education budget

All Hands company events

Office in Istanbul/Izmir

Job summary

HubX is seeking a talented Social Media Manager to lead the social presence across its consumer apps. You will define strategy, brand voice, and platform approach, and own creative direction.

You will build and guide the Social Media team, monitor accounts, experiment with formats, and collaborate with Growth, Marketing, and Product to maximise impact.

Qualifications

• 5+ years of experience in social media, brand, content, or digital marketing.

Responsibilities

• Own the social media strategy, quality, and brand impact across HubX's portfolio of consumer apps.
• Define the content strategy, creative direction, visual language, tone of voice, and platform approach for each app.
• Lead and develop the Social Media team, setting clear creative standards, priorities, and workflows.

Skills

Social media management

Brand strategy

Team leadership

Content creation

English communication

Tools

Generative AI tools

Job description

AtHubX we build mobile and web apps, used and loved by millions all around the world.

We have a track record of building and growing apps on various verticals that have reached over 600 million users across 6 continents and 190+ countries. We’re proud to be Türkiye’s first app studio unicorn.

We are looking for a talentedSocial Media Manager to join our team.

As a talentedSocial Media Manager you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our#XCultureis more than just a workplace ethos; it's a lifestyle. We believe passion drives success. Do What You Love isn’t just a motto; it's the foundation of our work.

Some of your responsibilities

• Own the social media strategy, quality, and brand impact across HubX's portfolio of consumer apps, ensuring each account has a clear, relevant, and high-quality presence.
• Define the content strategy, creative direction, visual language, tone of voice, and platform approach for each app, building distinct social identities for different products and audiences.
• Lead and develop the Social Media team, setting clear creative standards, priorities, and workflows while continuously raising the quality of execution.
• Regularly review the health and quality of social accounts, identify gaps and opportunities, and translate them into clear, actionable direction for the team.
• Stay deeply connected to global social media culture, platform behaviors, emerging formats, creators, and creative trends, translating relevant signals into fast and meaningful content opportunities.
• Build a strong experimentation culture, using performance signals to understand why content works, test new approaches, and scale successful formats across relevant accounts.
• Define and track account-level objectives and success metrics across content quality, brand consistency, audience engagement, and organic growth, incorporating traffic and acquisition metrics where relevant.
• Use AI-powered creative tools to improve content quality and team workflows, partnering with relevant teams to evaluate and adopt emerging AI-enabled social formats.
• Build and scale creator, influencer, and UGC initiatives as part of the broader social strategy, turning successful collaborations into repeatable content and distribution opportunities.
• Partner with the Growth team to identify opportunities for paid amplification of strong organic and creator content, using campaign learnings to inform the social content strategy.
• Collaborate closely with Creative Marketing, Growth, Product, and other relevant teams to connect social insights and brand direction with HubX’s broader creative and growth strategy.

What we look for

• 5+ years of experience in social media, brand, content, or digital marketing, ideally within consumer technology, mobile apps, digital-first brands, or fast-moving environments.
• Proven experience owning the social media presence and creative direction of a brand or portfolio, with a strong understanding of how social channels shape brand perception.
• Experience leading and developing a team, with the ability to set a high creative bar, give actionable feedback, and improve execution quality.
• Strong creative judgment and the ability to define what feels on-brand, platform-native, culturally relevant, and high quality.
• Deep understanding of TikTok, Instagram, YouTube, internet culture, creators, emerging formats, and social trends.
• A growth and experimentation mindset, with the ability to turn performance signals into hypotheses, tests, and strategic decisions.
• Hands-on familiarity with generative AI and AI-powered creative tools, with an interest in emerging AI-enabled social formats and workflows.
• Understanding of influencer marketing, UGC, organic distribution, and paid amplification, and how they can support a broader social strategy.
• Ability to manage multiple brands, accounts, and creative directions simultaneously without compromising quality.
• Excellent communication and collaboration skills, with strong written and verbal English.
• A portfolio of social accounts and content demonstrating how you elevated creative quality, strengthened brand identity, and improved results, with a clear explanation of your contribution.

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials:We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement:We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office:Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships:As a HubX teammate, you enjoycomplimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks:to celebrate you, we offera dedicated birthday leave along with abirthday gift voucher, so you can enjoy your special day your way.

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

• People & Culture Interview: Engage in a conversation with our People & Culture team to discuss your background, aspirations, and how we align with each other’s goals.
• Case Study Assignment: Showcase your skills through a practical task related to the role.
• Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise.
• Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing: Link.

We’ve been recognized as one of the top startups on the Türkiye LinkedIn Top Startups List.

Hiring Process

HR Interview

Let's talk about your experience & expectations. What can we achieve together?

Technical Interview

We might send you a task to solve and you will meet with a future teammate to go over the case.

A final interview with the executive team to see if we're all on the same page

Welcome Aboard!

You are now part of the team! Let’s celebrate it together.