Senior Programmatic Revenue & Ad Partnerships Manager

letgo; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

letgo in Turkey is seeking a Senior Programmatic Advertising professional to own and optimize our monetization ecosystem across SSPs/DSPs and direct partners. You will drive yield, manage programmatic deals, and collaborate with Product and Engineering to launch new monetization features.

You will lead performance analysis, partner with Sales and Commercial teams, and shape monetization strategies to hit revenue targets while balancing user experience. 8+ years in AdTech is expected.

Qualifications

• 8+ years in Programmatic Advertising or AdTech
• Experience with Google Ad Manager and demand partners
• Strong analytical skills; SQL and BI tools a plus
• Ability to translate data into monetization strategies

Responsibilities

• Own and optimize Letgo's programmatic advertising ecosystem across SSPs, DSPs, ad exchanges, mediation platforms, bidding solutions, and direct demand partners.
• Drive yield optimization initiatives through CPM floor strategies, inventory allocation, auction optimization, fill rate improvements, and demand performance management.
• Manage programmatic deals (PG, PD and PMP), ensuring successful implementation, optimization, troubleshooting, and ongoing performance monitoring.
• Partner with sales houses and direct advertising teams to develop monetization strategies and revenue-generating initiatives that support advertising revenue targets.
• Identify, evaluate, negotiate, onboard, and manage new demand partners and monetization opportunities.
• Collaborate with Product and Engineering to design, launch, and optimize new advertising products and placements.
• Analyze auction dynamics, bid requests, response rates, win rates, CPMs, fill rates, and partner performance to identify revenue opportunities.
• Lead monetization performance reporting and generate actionable insights through dashboards and data analysis.
• Investigate revenue fluctuations and recommend optimization actions across the ecosystem.
• Resolve ad serving, tracking, and monetization-related issues with Engineering and Product teams.
• Lead regular business reviews with external monetization and sales partners to drive performance improvements.
• Serve as internal expert on advertising technology and monetization across Product, Engineering, and Commercial teams.

Skills

Programmatic Advertising

Ad Operations

Yield Management

AdTech

Google Ad Manager

SSP management

DSP management

Header Bidding

SQL

BI Tools

Stakeholder Management

Communication

Tools

Google Ad Manager

Bid Management Tools

Ad Exchange Platforms

Job description

At letgo, used by millions of people across Turkey to give their belongings a second life and enabling thousands of transactions every day, we are not just a buying and selling platform, but an innovative technology company that makes people’s lives easier. With our rapidly growing structure, user-centric approach, and continuously evolving product vision, we both shape the market and provide our team with a real space to create impact.

At letgo, we offer a work environment where you can unlock your full potential, freely share your ideas, and create real impact. Together with our team, we foster a culture of learning, growth, and experimentation. Thanks to our dynamic structure, we support your personal and professional development, and through strong mentorship, open communication, and flexible working opportunities, we create a journey where you truly feel a sense of belonging. As we build products that touch the lives of millions of users every day, we look forward to you contributing to this story.

What You Will Be Doing

• Own and optimize Letgo's programmatic advertising ecosystem across SSPs, DSPs, ad exchanges, mediation platforms, bidding solutions, and direct demand partners.
• Drive yield optimization initiatives through CPM floor strategies, inventory allocation, auction optimization, fill rate improvements, and demand performance management.
• Manage programmatic deals (PG, PD and PMP), ensuring successful implementation, optimization, troubleshooting, and ongoing performance monitoring.
• Partner closely with sales houses and direct advertising teams to develop monetization strategies, commercial packages, inventory recommendations, and revenue-generating initiatives that support advertising revenue targets.
• Identify, evaluate, negotiate, onboard, and manage new demand partners, advertising technologies, and monetization opportunities, owning the process from commercial evaluation and contract discussions through technical integration and performance optimization.
• Collaborate with Product and Engineering teams to design, launch, and optimize new advertising products, ad placements, and monetization features while balancing user experience and revenue objectives.
• Analyze auction dynamics, bid requests, response rates, win rates, CPMs, fill rates, and partner performance to identify revenue optimization opportunities.
• Lead monetization performance reporting and generate actionable insights through dashboards and data analysis.
• Investigate revenue fluctuations, identify root causes, and recommend optimization actions across the advertising ecosystem.
• Resolve ad serving, tracking, and monetization-related technical issues by working closely with Engineering and Product teams.
• Lead regular business reviews with external monetization and sales partners, identify performance gaps, and drive initiatives that improve revenue outcomes.
• Serve as the internal subject matter expert on advertising technology and monetization, providing strategic guidance and best practices across Product, Engineering, and Commercial teams.

You’ll Be Great For This Role If

• 8+ years of experience in Programmatic Advertising, Ad Operations, Yield Management, or AdTech (publisher-side experience is highly preferred).
• Strong hands-on experience with Google Ad Manager, SSPs, DSPs, ad exchanges, mediation platforms, header bidding, and programmatic deal management.
• Proven experience optimizing monetization performance across multiple demand partners.
• Strong understanding of yield management, auction mechanics, inventory optimization, CPM floor strategies, and pricing models.
• Experience evaluating and launching new advertising products, monetization initiatives, or revenue opportunities.
• Strong analytical skills with the ability to translate large datasets into actionable business insights (SQL and BI tools are a plus).
• Experience collaborating effectively with Product, Engineering, Commercial, and Sales teams.
• Experience working with sales houses, advertising agencies, or external monetization partners is highly desirable.
• Excellent communication and stakeholder management skills, with the ability to explain technical concepts to non-technical audiences.