Senior Programmatic Revenue & Ad Partnerships Lead

letgo; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

letgo in Turkey is seeking a Senior Programmatic Advertising professional to own and optimize our monetization ecosystem across SSPs/DSPs and direct partners. You will drive yield, manage programmatic deals, and collaborate with Product and Engineering to launch new monetization features.

You will lead performance analysis, partner with Sales and Commercial teams, and shape monetization strategies to hit revenue targets while balancing user experience. 8+ years in AdTech is expected.

Qualifications

• 8+ years in Programmatic Advertising or AdTech
• Experience with Google Ad Manager and demand partners
• Strong analytical skills; SQL and BI tools a plus
• Ability to translate data into monetization strategies

Responsibilities

• Own and optimize Letgo's programmatic advertising ecosystem across SSPs, DSPs, ad exchanges, mediation platforms, bidding solutions, and direct demand partners.
• Drive yield optimization initiatives through CPM floor strategies, inventory allocation, auction optimization, fill rate improvements, and demand performance management.
• Manage programmatic deals (PG, PD and PMP), ensuring successful implementation, optimization, troubleshooting, and ongoing performance monitoring.
• Partner with sales houses and direct advertising teams to develop monetization strategies and revenue-generating initiatives that support advertising revenue targets.
• Identify, evaluate, negotiate, onboard, and manage new demand partners and monetization opportunities.
• Collaborate with Product and Engineering to design, launch, and optimize new advertising products and placements.
• Analyze auction dynamics, bid requests, response rates, win rates, CPMs, fill rates, and partner performance to identify revenue opportunities.
• Lead monetization performance reporting and generate actionable insights through dashboards and data analysis.
• Investigate revenue fluctuations and recommend optimization actions across the ecosystem.
• Resolve ad serving, tracking, and monetization-related issues with Engineering and Product teams.
• Lead regular business reviews with external monetization and sales partners to drive performance improvements.
• Serve as internal expert on advertising technology and monetization across Product, Engineering, and Commercial teams.

Skills

Programmatic Advertising

Ad Operations

Yield Management

AdTech

Google Ad Manager

SSP management

DSP management

Header Bidding

SQL

BI Tools

Stakeholder Management

Communication

Tools

Google Ad Manager

Bid Management Tools

Ad Exchange Platforms

Job description

letgo in Turkey is seeking a Senior Programmatic Advertising professional to own and optimize our monetization ecosystem across SSPs/DSPs and direct partners. You will drive yield, manage programmatic deals, and collaborate with Product and Engineering to launch new monetization features.

You will lead performance analysis, partner with Sales and Commercial teams, and shape monetization strategies to hit revenue targets while balancing user experience. 8+ years in AdTech is expected.