Senior Product & Category Leader – Global Beauty

FLORMAR; Fatih; Hybrid; TRY 700,000 - 1,100,000; Full time

Benefits offered by this job

Flexible working model

Happy Fridays

Birthday leave

Remote work after maternity leave

Paternity leave

Social responsibility leave

Udemy Business access

Leadership development programs

Job summary

Flormar is seeking a senior Category Manager to lead end-to-end category strategies, lifecycle management, and portfolio optimization. You will drive growth through pricing, NPD, and cross-functional collaboration across Turkey's beauty sector.

Join a global brand with flexible work options, a strong emphasis on innovation, and a culture that values diverse perspectives and sustainable practices. Fluency in English is expected.

Qualifications

• Bachelor’s degree in a related field.
• Min. 9 years of experience in Category Management, preferably within FMCG or Beauty/Cosmetics.
• Min. 3 years of team management.
• Proven ability to develop and own end-to-end category strategies, including portfolio management, lifecycle planning, and growth initiatives.
• Strong analytical skills with experience in consumer research, market trends, competitive analysis, and performance tracking.
• Solid commercial acumen with hands-on experience in pricing, profitability management, and P&L-driven decision-making.
• Demonstrated experience in new product development (NPD), from concept generation to launch execution.
• Strong leadership and stakeholder management skills, with the ability to work cross-functional teams.
• Fluency in English with strong communication and presentation skills.

Responsibilities

• Develop category strategies and long-term growth plans.
• Own product portfolio strategy and lifecycle management, including SKU rationalization, phase-in and phase-out decisions, product roadmaps, and launch planning.
• Lead portfolio optimization by defining ideal assortments and planning annual product life cycles.
• Develop short- and long-term product strategies aligned with sales and profitability targets.
• Ensure correct product positioning within the portfolio through proper classification, storytelling, and category roles.
• Finalize Flormar collection concepts and product selections.
• Support commercial teams with channel-based assortment strategies (retail, wholesale, e-commerce).
• Lead consumer research, segmentation, and insight generation to identify category opportunities.
• Analyze market trends and competitor activities to anticipate risks and growth areas.
• Generate new product and concept ideas based on consumer insights and market gaps.
• Analyze monthly market data and evaluate category performance.
• Conduct regular field visits and market committees to understand customer needs and retail dynamics.
• Evaluate product feasibility in collaboration with R&D, supply chain, and finance teams.
• Ensure end-to-end execution of the new product development process.
• Conduct and manage independent consumer product testing to validate product concepts and claims.
• Work cross-functionally to finalize annual strategic launch plans.
• Finalize pricing lists while maintaining competitive market positioning.
• Monitor product development and launch plans, including NPD execution and launch kit readiness.
• Develop new product forecasts to support demand planning and financial projections.
• Generate packaging innovation ideas aligned with category strategy and brand equity.

Skills

Category Management

Product Management

Team Leadership

Pricing & Profitability

NPD

Market Analysis

Stakeholder Management

Cross-functional Collaboration

English Fluency

Education

Bachelor’s degree in a related field

Job description

Flormar is seeking a senior Category Manager to lead end-to-end category strategies, lifecycle management, and portfolio optimization. You will drive growth through pricing, NPD, and cross-functional collaboration across Turkey's beauty sector.

Join a global brand with flexible work options, a strong emphasis on innovation, and a culture that values diverse perspectives and sustainable practices. Fluency in English is expected.