Senior District Leader, Traditional Trade — Bev & Snacks

PepsiCo Inc.

Konak

On-site

TRY 2,972,000 - 4,458,000

Full time

6 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

PepsiCo Inc. is seeking a Sales Senior District Leader - Traditional Trade based in İzmir to drive volume, revenue, and execution excellence across snacks and beverages in designated mega city districts.

You will lead distributors, manage route supervisors, and coordinate field teams to deliver strong in-store presence. You'll oversee planning, budgeting, and performance reviews, partner with HR for talent development, and build durable distributor relationships to achieve sustainable growth in

Qualifications

Minimum 6 years of distributor and frontline sales team management.
Execution and operations excellence oriented; Proficient in Windows applications.
Strong understanding of key business drivers and ability to manage them.
Strong strategic thinking and analytical skills.
Sound knowledge of P&L and cash flow management.
Strong selling, negotiation, and results-oriented mindset.
Excellent communication and relationship-building skills.
Ability to effectively manage multiple priorities in a fast-paced environment.
Valid Class B driver's license.

Responsibilities

Deliver monthly, quarterly, and annual volume and revenue targets across snack and beverage categories.
Analyze sales performance, forecast accuracy, and business trends regularly, translating insights into actionable commercial plans.
Achieve category-specific market share objectives within the assigned district.
Drive excellence in traditional trade KPIs, including route compliance, hit rate, product assortment, and distribution targets for Hero SKUs and innovation launches.
Ensure superior in-store execution on racks, coolers, and point-of-sale assets, maximizing stock share and visibility versus competitors.
Manage promotional investments and budgets in line with agreed Retailer Value Offers, profitability goals, segment strategies, and execution objectives.
Conduct regular field visits to strengthen customer relationships, identify growth opportunities, and improve execution standards.
Develop a deep understanding of customer decision-making processes, monitor competitive activity, and implement mutually beneficial business solutions to achieve commercial goals.
Manage the POS universe within the region, increase the number of active customers, and resolve issues impacting customer productivity and sales performance.
Lead business planning and action execution for top-segment customers and most valuable stores.
Lead and manage Route Supervisors and Operations Executives to deliver sales and execution goals.
Oversee recruitment, onboarding, talent development, performance management, and employee relations processes in partnership with HR.
Develop succession and contingency plans to ensure business continuity.
Create and execute individual development plans based on capability assessments and health check processes.
Minimize undesired turnover and ensure talent retention targets are achieved.
Set monthly objectives and conduct ongoing performance management for frontline teams.
Ensure effective task management and compliance with frontline sales management processes.
Build strong distributor partnerships and ensure operational excellence across the distributor network.
Set distributor performance targets and monitor results through regular business reviews.
Ensure accurate forecasting and optimal inventory levels aligned with commercial plans and sales forecasts.
Drive distributor profitability by reviewing P&L performance and implementing corrective actions where necessary.
Monitor distributor credit exposure and take proactive measures to mitigate risk.
Develop distributor succession and backup plans to ensure long-term business continuity.
Lead distributor transition and change management activities when required.