Data Specialist

Groupe SEB; Sarıyer; On-site; TRY 350,000 - 520,000; Full time

Job summary

Groupe SEB in Turkey seeks a Data Specialist to bridge raw data and strategic action for Marketing and E‑Commerce. You will collect, consolidate, clean, and structure data from internal and external sources to create clear, insightful dashboards that support data‑driven decision making.

Design, develop, and maintain high‑impact dashboards; automate reporting; and collaborate closely with global corporate teams to share best practices across regions.

Qualifications

• Bachelor’s or Master’s degree in data-related field.
• 3+ years in BI development or data analytics roles.
• Strong SQL, data modeling, and dashboard design skills.

Responsibilities

• Gather data from multiple sources and identify key business metrics.
• Build and maintain dashboards for marketing and e-commerce teams.
• Standardize weekly/monthly reports to save time for managers.
• Collaborate with global and regional teams to share best practices.

Skills

SQL proficiency

Data modeling

Python

Advanced Excel

AI technology interest

Digital marketing metrics

Stakeholder communication

Self-driven

English fluency

Education

Bachelor’s or Master’s in Data Management / Data Engineering / BI

Tools

Power BI

Tableau

Looker

Qlik

APIs / scraping tools

Job description

About the role

We are looking for a Data Specialist who will be the bridge between raw data and strategic action for our Marketing and E-Commerce teams. In this critical role, you will collect, consolidate, clean, and structure data from multiple internal and external sources to create clear, insightful dashboards that support data-driven decision-making. By transforming complex datasets into actionable business insights, you will help teams monitor performance, identify opportunities, optimize marketing investments, and improve commercial execution. You will also ensure data consistency, automate reporting processes, and contribute to the continuous improvement of analytics capabilities across the organization.

Key Responsibilities

Data Gathering & Integration

• Collaborate with key stakeholders (Product Managers, Digital, and E-Commerce teams) to identify strategic data points required to drive the business.
• Retrieve and extract data from multiple touchpoints (social platforms, paid media, GA4, Marketplaces, and Brand.com).
• Build connections using APIs, Excel, or by designing scraping tools and utilizing AI-powered toolboxes.

Consolidation & Visualization

• Determine and implement the best platforms to consolidate data (Power BI, Qlik, Excel, etc.).
• Design, develop, and maintain high-impact, user-friendly dashboards that facilitate daily business steering and decision-making.
• Create standardized weekly and monthly reports to optimize workflows and save operational time for managers and teams.

Dashboard Management & Maintenance

• Manage social, influencer, paid media, and SEO/GEO tracking dashboards.
• E-Commerce: Track traffic, conversion rates, Average Selling Price (ASP), and Ratings & Reviews (R&R) across various marketplaces.
• Oversee dashboards for Sales, Sell-out, SGM, Stock, and Forecasting.

Collaboration & Alignment

• Partner closely with global corporate teams and regional markets (Asia, LATAM, EU) to share best practices and leverage international expertise.
• Act as the key translator between technical data concepts and commercial/marketing business needs.

Qualifications

• Bachelor’s or Master’s degree in Data Management, Data Engineering, Business Intelligence, or a related field.
• Minimum of 3 years of hands‑on experience as a BI Developer, Data Analyst, or in a similar data-focused role.
• Proficiency in at least one major BI tool (Power BI, Tableau, Looker, Qlik, etc.).
• Strong SQL skills for querying, cleaning, and transforming complex datasets.
• Solid understanding of data modeling concepts and pipeline structures.
• Experience with Python or advanced Excel for data processing is a strong plus.
• High interest in AI technologies with hands‑on experience using AI-powered tools or automation scripts.
• Solid understanding of digital marketing metrics (traffic, paid media, SEO) and E-commerce/Marketplace dynamics (conversion rate, ASP, inventory, ratings & reviews).
• Proactive, solution-oriented, and self-driven mindset (as the pioneer of this role).
• Highly organized with meticulous attention to detail and data quality.
• Strong communication and interpersonal skills, with the ability to present technical.
• Fluency in English is a must.