Senior Brand Manager

Evyap; Fatih; Hybrid; TRY 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid working

Global opportunities

Learning & development

E-Joy Club

Competitive compensation

Flexible benefits

Product discounts

Job summary

Evyap in Turkey is seeking a seasoned Brand/Marketing Manager to shape strategy, build roadmaps, and drive integrated campaigns across offline, digital, and social channels. The role demands 7+ years in brand management, ATL campaign execution, and strong financial acumen.

You will collaborate with cross-functional teams, analyze market data, and deliver growth for Evyap’s global brands while embracing a hybrid working model.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or related discipline.
• At least 7 years of experience in brand or marketing management.
• Hands-on experience in developing and executing ATL campaigns, including end-to-end management of advertising film production.
• Proven experience in managing the entire product lifecycle, from consumer insight and concept development to launch and post-launch performance tracking.
• Strong understanding of brand positioning, portfolio management and integrated marketing communications.
• Ability to interpret consumer, category and market data and translate insights into clear business actions.
• Strong commercial and financial acumen, including experience in budget management and profitability analysis.
• A creative and curious mindset, with the ability to develop distinctive brand ideas and turn them into impactful consumer experiences.
• Strong stakeholder management, communication, presentation and influencing skills.
• Professional proficiency in written and spoken English.
• Willingness to travel based on business requirements.

Responsibilities

• Shape the brand’s strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
• Build annual brand roadmaps and define the key initiatives required to achieve growth objectives.
• Design and deliver integrated communication programmes across offline, digital and social channels.
• Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
• Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
• Follow brand and category performance through relevant commercial indicators and take corrective action when needed.
• Coordinate the development and market introduction of new products, ensuring alignment throughout the process.
• Guide creative, media and activation partners from briefing through final delivery.
• Work collaboratively with commercial, financial and operational stakeholders to ensure effective execution of brand plans.
• Evaluate campaign results and use key learnings to improve future activities.
• Prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
• Monitor changing consumer behaviours and market dynamics to identify emerging risks and opportunities.

Skills

Brand management

Marketing management

ATL campaigns

Budget management

Data interpretation

Stakeholder management

English proficiency

Travel willingness

Education

Bachelor’s degree

Job description

Discover Your Potential and Grow with Evyap

With more than 3,000 employees and exports to over 100 countries, EVYAP’s success story began in a small workshop in Erzurum in 1927. Today, our trusted brands, including Duru, Arko Nem, Arko Men, Emotion, Blade, Activex, Evy Baby, and Fax, are loved by millions of consumers around the world.

With production facilities in Türkiye, Egypt, and the world’s largest oleochemicals plant in Malaysia, we continue to create value through innovation, sustainability, and a commitment to excellence. Most importantly, we believe our success comes from our people and the unique contributions they bring every day.

At Evyap, we believe in growing stronger together. Every new beginning brings new opportunities to learn, create, and make an impact. We share and respect, take responsibility, continuously improve ourselves, and celebrate success as one team. Here, you will find an environment where you can grow both personally and professionally, leave your mark through meaningful projects, and build a rewarding career journey.

Together, we are better. Are you ready to join us on this journey?

What You’ll Be Doing?

• Shape the brand’s strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
• Build annual brand roadmaps and define the key initiatives required to achieve growth objectives.
• Design and deliver integrated communication programmes across offline, digital and social channels.
• Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
• Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
• Follow brand and category performance through relevant commercial indicators and take corrective action when needed.
• Coordinate the development and market introduction of new products, ensuring alignment throughout the process.
• Guide creative, media and activation partners from briefing through final delivery.
• Work collaboratively with commercial, financial and operational stakeholders to ensure effective execution of brand plans.
• Evaluate campaign results and use key learnings to improve future activities.
• Prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
• Monitor changing consumer behaviours and market dynamics to identify emerging risks and opportunities.

Who We’re Looking For?

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or a related discipline.
• At least 7 years of experience in brand or marketing management.
• Hands-on experience in developing and executing ATL campaigns, including the end-to-end management of advertising film production.
• Proven experience in managing the entire product lifecycle, from consumer insight and concept development to launch and post-launch performance tracking.
• Strong understanding of brand positioning, portfolio management and integrated marketing communications.
• Ability to interpret consumer, category and market data and translate insights into clear business actions.
• Strong commercial and financial acumen, including experience in budget management and profitability analysis.
• A creative and curious mindset, with the ability to develop distinctive brand ideas and turn them into impactful consumer experiences.
• Strong stakeholder management, communication, presentation and influencing skills.
• Professional proficiency in written and spoken English.
• Willingness to travel based on business requirements.

The Opportunities of Joining Us:

At Evyap, you are not just joining a company; you are becoming part of a global success story. As a member of our team, you will have the opportunity to contribute to international projects, develop your capabilities, and help shape the future of our business. With a people-first approach, we offer a range of opportunities and benefits designed to support your growth and enhance your employee experience.

Hybrid Working:

At Evyap, we offer a flexible working model that enables employees to work from the office three days a week and remotely two days a week. We also make office days more enjoyable through social events and special celebrations.

Global Opportunities:

Work as an expat in our offices across Indonesia, Malaysia, Russia, the USA, and Egypt, while gaining valuable experience through international projects and collaborations.

Learning & Development:

Through our monthly #TekİşimGelişim events, webinars, digital learning programs, and engaging development activities, we support your continuous growth and learning journey.

E-Joy Club:

Enjoy a vibrant social experience through activities focused on music, art, sports, and social responsibility initiatives, while building meaningful connections with your colleagues.

Competitive Compensation:

Benefit from a competitive compensation package and strong union-supported benefits, including holiday, shoe, fuel, and food allowances.

Flexible Benefits:

Through the Evystore application, you can personalize selected benefits and choose the options that best fit your needs and lifestyle.

Exclusive Products:

Experience our latest innovations through monthly product packages and enjoy special discounts at our on-site store.

If you want to grow in an innovative environment, build a career full of global opportunities, and become part of a team that believes in creating success together, we look forward to your application.

The personal data collected as part of your job application is processed in accordance with the Turkish Personal Data Protection Law No. 6698. For detailed information regarding the processing of your personal data, please refer to the Applicant Privacy Notice at the link below:

https://www.evyap.com.tr/aydinlatma-metni