Global Brand Strategy & Growth Lead

Evyap; Fatih; Hybrid; TRY 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid working

Global opportunities

Learning & development

E-Joy Club

Competitive compensation

Flexible benefits

Product discounts

Job summary

Evyap in Turkey is seeking a seasoned Brand/Marketing Manager to shape strategy, build roadmaps, and drive integrated campaigns across offline, digital, and social channels. The role demands 7+ years in brand management, ATL campaign execution, and strong financial acumen.

You will collaborate with cross-functional teams, analyze market data, and deliver growth for Evyap’s global brands while embracing a hybrid working model.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or related discipline.
• At least 7 years of experience in brand or marketing management.
• Hands-on experience in developing and executing ATL campaigns, including end-to-end management of advertising film production.
• Proven experience in managing the entire product lifecycle, from consumer insight and concept development to launch and post-launch performance tracking.
• Strong understanding of brand positioning, portfolio management and integrated marketing communications.
• Ability to interpret consumer, category and market data and translate insights into clear business actions.
• Strong commercial and financial acumen, including experience in budget management and profitability analysis.
• A creative and curious mindset, with the ability to develop distinctive brand ideas and turn them into impactful consumer experiences.
• Strong stakeholder management, communication, presentation and influencing skills.
• Professional proficiency in written and spoken English.
• Willingness to travel based on business requirements.

Responsibilities

• Shape the brand’s strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
• Build annual brand roadmaps and define the key initiatives required to achieve growth objectives.
• Design and deliver integrated communication programmes across offline, digital and social channels.
• Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
• Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
• Follow brand and category performance through relevant commercial indicators and take corrective action when needed.
• Coordinate the development and market introduction of new products, ensuring alignment throughout the process.
• Guide creative, media and activation partners from briefing through final delivery.
• Work collaboratively with commercial, financial and operational stakeholders to ensure effective execution of brand plans.
• Evaluate campaign results and use key learnings to improve future activities.
• Prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
• Monitor changing consumer behaviours and market dynamics to identify emerging risks and opportunities.

Skills

Brand management

Marketing management

ATL campaigns

Budget management

Data interpretation

Stakeholder management

English proficiency

Travel willingness

Education

Bachelor’s degree

Job description

Evyap in Turkey is seeking a seasoned Brand/Marketing Manager to shape strategy, build roadmaps, and drive integrated campaigns across offline, digital, and social channels. The role demands 7+ years in brand management, ATL campaign execution, and strong financial acumen.

You will collaborate with cross-functional teams, analyze market data, and deliver growth for Evyap’s global brands while embracing a hybrid working model.