Product Owner - Growth

Vodafone; Fatih; Hybrid; TRY 60,000 - 80,000; Full time

Benefits offered by this job

Flexible Benefits Program

Hybrid working kit

Ergonomic kit allowance

Digital meal voucher

Flexible transportation allowance

Employee assistance hotline & counselling

Comprehensive and flexible private health insurance

Discounts for various products & services

Job summary

Vodafone is seeking a Digital Product Manager to lead the Yanımda digital channel's growth strategy, enhancing customer engagement and traffic. The role involves optimizing customer journeys and driving commercial success through effective digital products.

Candidates should have at least 7 years of experience in digital product management, with strong leadership skills. The position offers a flexible benefits program and a hybrid working environment, ensuring a balance of work and life.

Qualifications

• At least 7 years of experience in digital, agile delivery and product management.
• End-to-end experience from identifying business needs to execution.
• Experience in purchasing and e-commerce journeys is a plus.

Responsibilities

• Lead the growth and engagement strategy of the Yanımda digital channel.
• Own Agile Product Backlog Planning and optimize product backlog items.
• Analyze sales activities and customer behavior to uncover opportunities.
• Define and lead the app experience roadmap for customer journey.

Skills

Agile methodologies

Digital Product Management

Leadership

Stakeholder Management

Creative thinking

Problem solving

Tools

JIRA

Slack

Adobe Analytics

Job description

What You’ll Do

• Lead the growth, engagement, and experience strategy of the Yanımda digital channel, ensuring sustainable growth in monthly active users, traffic, customer engagement, and commercial outcomes. The role is responsible for maximizing the value of every customer interaction by optimizing traffic allocation, enhancing customer journeys, and creating engaging digital experiences that support both customer needs and business objectives
• Own Agile Product Backlog Planning and ensure that the Agile Squad focuses on the most effective product backlog items, on the way to reach squad vision and goals, which include:
• Building strategies in accordance with the squad’s vision, creating roadmap in line with the overall the squad’s vision and goals
• Follow KPIs of sales, conversion funnels of customers’ behaviour; launch new projects to increase the sales, active users and transactions
• Analyze the sales activities and customer behaviour to reveal the opportunities and pain points
• Launch new capability projects that increase efficiency & affects product launch time to market & capacity positively and/or adds value to customer experience
• Apply a data driven decision making approach
• Use JIRA, Slack, Adobe Analytics and ISIS in order to create a better experience for the customers

Key Responsibilities

Digital Growth & Traffic Management

• Own and drive Monthly Active Users (MAU), engagement, and traffic growth targets across the Yanımda ecosystem
• Develop and execute strategies to increase customer visits, frequency, retention, and digital adoption
• Monitor customer behavior and usage patterns to continuously improve digital performance

Customer Experience & Journey Optimization

• Define and lead the app experience roadmap to deliver a seamless, intuitive, and personalized customer journey
• Identify friction points and improvement opportunities through customer insights, analytics, and user feedback
• Collaborate with product, design, analytics, and technology teams to continuously enhance the customer experience

Commercial Enablement

• Partner with business units to achieve commercial objectives through effective digital customer journeys and traffic orchestration
• Design and optimize placements, journeys, and customer interactions that maximize conversion and business outcomes
• Establish governance and prioritization mechanisms for digital real estate and customer communications

Engagement & Gamification

• Define and lead engagement strategies leveraging gamification, loyalty, rewards, and behavioral design principles
• Increase customer interaction, stickiness, and digital habit formation through innovative engagement mechanisms
• Continuously test, measure, and scale initiatives that improve customer participation and retention

Data-Driven Optimization

• Utilize customer analytics, experimentation, and performance insights to drive continuous improvement

Success Metrics

• Monthly Active Users (MAU)
• Traffic Growth & Visit Frequency
• Customer Engagement & Retention
• Digital Adoption
• Commercial Conversion & Revenue Contribution
• Gamification and Loyalty Participation Rates

Who You Are

• Knowledge / Experience of agile methodologies
• Experience in Digital Product Management
• End-to-end experience of all steps from identifying business needs all the way to execution
• Having experience in purchasing and e‑commerce journeys is a plus
• Strong leadership qualities
• Strong Stakeholder Management
• Creative thinker and problem solver
• At least 7 years of experience in digital, agile delivery and product management
• People management experience

What’s In It For You

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

We are an equal opportunity employer and committed to diversity, inclusion, and accessibility.