Product Manager | Mobile & Web Products

Neon Apps Ltd.; Fatih; On-site; TRY 450,000 - 600,000; Full time

Job summary

Neon Apps Ltd. in Türkiye is seeking an experienced Product Manager to own selected mobile and web products developed with strategic partners. You will work with founders, designers, developers, and growth teams to turn ideas into successful digital products.

You will think like a product owner: identify opportunities, prioritize features, validate with users and data, and drive launches from concept to growth across multiple products.

Qualifications

• Minimum 2 years of Product Management experience.
• Experience taking digital products from idea to launch.
• Strong understanding of the full product lifecycle from discovery to iteration.
• Excellent communication and ability to work with partners and cross-functional teams.

Responsibilities

• Take end-to-end product ownership of selected mobile and web products.
• Turn new product ideas and opportunities into clear product strategies, roadmaps, and execution plans.
• Lead products from concept through MVP, launch, and growth.
• Conduct market, competitor, and user research to validate opportunities.
• Define product requirements, user journeys, and priorities.
• Collaborate with UI/UX designers to create intuitive product experiences.
• Work with mobile, web, backend, and QA teams during development.
• Prioritize backlog based on impact, user needs, data, and technical considerations.
• Define and track KPIs and product metrics.
• Analyze user behavior, funnels, activation, retention, conversion, and monetization.
• Gather feedback and translate insights into improvements.
• Plan and run experiments to test new features and pricing hypotheses.
• Collaborate with growth and marketing on acquisition and monetization strategies.
• Manage multiple products and stakeholders as needed.
• Keep partners aligned on strategy, priorities, and results.
• Identify problems and opportunities proactively.

Skills

Product management

Mobile apps

Web products

SaaS

Data-driven decisions

Job description

About Neon Apps

Neon Apps is one of Türkiye’s leading mobile app development companies, trusted by 600+ brands to turn ideas into successful digital products.

We design and build high-quality mobile and web products for startups, scale-ups, and established companies across Türkiye and international markets.

Alongside our core client work, we occasionally collaborate with selected strategic partners on venture projects, where Neon Apps takes an active role in product strategy, design, technology, and execution.

We are looking for an experienced Product Manager to take ownership of these selected mobile and web products, working closely with our internal teams and partners from early-stage product decisions through launch, iteration, and growth.

The Role

As a Product Manager at Neon Apps, you will be responsible for selected mobile and web products developed in collaboration with our strategic partners.

You will work closely with founders, partners, designers, developers, growth teams, and other stakeholders to turn ideas and opportunities into successful digital products.

This is not a traditional project management role.

You will be expected to think like a product owner: understand the market, challenge assumptions, identify what should be built, prioritize what matters, launch quickly, learn from real users and data, and continuously improve the product.

You may work across multiple products at different stages, from early validation and MVP development to products that are already live and growing.

What You’ll Do

• Take end-to-end product ownership of selected mobile and web products.

• Turn new product ideas and business opportunities into clear product strategies, roadmaps, and execution plans.

• Lead products from early concept and validation through MVP, launch, iteration, and growth.

• Conduct market, competitor, and user research to identify opportunities and validate assumptions.

• Define product requirements, user journeys, features, and priorities.

• Work closely with UI/UX designers to create simple, intuitive, and high-quality product experiences.

• Collaborate with mobile, web, backend, and QA teams throughout the development process.

• Own and prioritize the product backlog based on business impact, user needs, data, and technical considerations.

• Define and track key product metrics and KPIs.

• Analyze user behavior, funnels, activation, engagement, retention, conversion, and monetization.

• Gather feedback from users and stakeholders and translate insights into product improvements.

• Plan and run experiments to test new features, user flows, pricing models, and product hypotheses.

• Work closely with growth and marketing teams on acquisition, activation, retention, and monetization strategies.

• Manage multiple products and priorities effectively when required.

• Keep internal stakeholders and strategic partners aligned on product strategy, priorities, progress, and results.

• Identify problems and opportunities proactively rather than waiting for requirements.

What We’re Looking For

• Minimum 2 years of Product Management experience with mobile apps, web products, SaaS, or consumer technology products.

• Proven experience taking digital products from idea to launch and improving them after launch.

• Strong understanding of the complete product lifecycle, including discovery, validation, design, development, launch, analytics, and iteration.

• Strong product sense and the ability to make effective decisions even when information is incomplete.

• Experience working closely with UI/UX designers and software development teams.

• Ability to translate business goals and user problems into clear product priorities and requirements.

• Strong analytical mindset and experience making product decisions based on data.

• Familiarity with product analytics, funnels, retention, conversion, A/B testing, and experimentation.

• Strong understanding of mobile and web product trends and user behavior.

• Comfortable working in a fast-moving environment where priorities and assumptions can evolve quickly.

• Ability to manage multiple products and stakeholders simultaneously.

• Entrepreneurial mindset with a strong sense of ownership.

• Excellent communication, organization, and problem-solving skills.

• Professional-level English, both written and spoken.

What Success Looks Like

Success in this role isn’t mea