Product Manager

Hepsiburada (NASDAQ: HEPS); Fatih; On-site; TRY 500,000 - 800,000; Full time

Job summary

Hepsiburada, a leading Turkish e-commerce platform, seeks a Product Manager to own the customer-facing vision across mobile and web. You will drive strategy, identify opportunities through data, and design seamless experiences that boost engagement and conversion.

The role requires 3–5 years in product management in B2C/e-commerce, strong analytics, and excellent English communication. Collaboration with cross-functional teams and a strong user-centric mindset are essential for success.

Qualifications

• 3–5 years in product management, ideally in B2C e-commerce or marketplaces.
• Customer-centric, conversion- and engagement-driven mindset with a track record of improving products.
• Strong analytical skills with data fluency; experience with analytics tools, metrics, and experiments.
• Knowledge of customer journeys, mobile apps, and UX/UI principles.
• Experience optimizing engagement, feature adoption, and conversion funnels with NPS awareness.
• Ability to lead multi-stakeholder initiatives end-to-end for mobile and web.
• Strong communication, prioritization, and stakeholder management with cross-functional collaboration.
• Strong written and verbal English communication.

Responsibilities

• Own and drive the product vision, strategy, and roadmap for customer-facing experiences on mobile app and web.
• Identify needs, pain points, and growth opportunities through data, insights, and experimentation to boost discovery, engagement, and conversion.
• Design and optimize seamless, intuitive customer experiences across key shopping touchpoints.
• Develop hypotheses, run A/B tests, and measure success via KPIs for continuous improvement.
• Lead the end-to-end product development lifecycle from discovery to launch and optimization.
• Collaborate with Design, Engineering, Analytics, Marketing, and Business teams to deliver scalable improvements.

Skills

Product management

Customer-centric

Data analytics

A/B testing

UX/UI

Cross-functional collaboration

English communication

Analytics tools

Tools

Analytics tools

Job description

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Turkey's most recommended e-commerce platform.

Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation

With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company listed on NASDAQ, the world's leading technology exchange

For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.

If you want to be part of a team that creates value for everyone and makes life easier through innovative products and services—and contribute to exciting success stories, the future starts here.

Qualifications

• 3–5 years of product management experience, ideally in B2C e-commerce, marketplaces, or consumer-facing digital platforms.
• Customer-centric, conversion- and engagement-driven mindset with a proven track record of delivering impactful product improvements.
• Strong analytical skills and data fluency; experience with analytics tools, defining success metrics, analyzing customer behavior, and designing A/B experiments.
• Solid understanding of customer journeys, product discovery, mobile app experiences, and UX/UI principles, with a commitment to simple and intuitive experience design.
• Experience in optimizing customer engagement, feature adoption, and conversion funnels, with an understanding of key customer satisfaction metrics such as NPS.
• Ability to drive complex, multi‑stakeholder initiatives end to end, from identifying opportunities to launching and optimizing solutions across mobile app and web platforms.
• Strong communication, prioritization, and stakeholder management skills, with demonstrated technical proficiency and the ability to collaborate effectively with engineering and cross‑functional teams.
• Strong written and verbal communication skills in English are required.

Responsibilities

• Own and drive the product vision, strategy, and roadmap for customer‑facing experiences across Hepsiburada’s mobile app and web platforms.
• Identify customer needs, pain points, and growth opportunities through data analysis, customer insights, and experimentation to improve product discovery, engagement, and conversion.
• Design and optimize seamless, intuitive customer experiences across key touchpoints of the shopping journey, balancing customer needs with business objectives.
• Develop hypotheses, run A/B tests, and measure success through key product and business KPIs to drive continuous improvement.
• Lead the end-to-end product development lifecycle, from problem discovery and prioritization to execution, launch, and optimization.
• Collaborate cross‑functionally with Design, Engineering, Analytics, Marketing, and Business teams to deliver scalable, high‑impact product improvements.