Product Manager - Beauty Brand Growth & IMC

L'Oréal; Fatih; On-site; TRY 60,000 - 90,000; Full time

Job summary

L’Oréal in Turkey is seeking a Product Manager to drive brand growth across markets. You will identify white spaces, lead IMC, and manage product launches, adapting advertising creative locally.

You will collaborate with sales, logistics and training, manage budgets, analyze data, and push for media and field awareness. The role requires a 4-year degree and 1–3 years in product management/brand development, plus strong English communication.

Qualifications

• 4 years’ university degree.
• 1–3 years of product management/brand development experience.
• Strong analytical problem solving, communication and negotiation skills.
• Growth mindset and results driven.
• Innovative, ambitious, and able to take initiative.
• Excellent communication skills in English.

Responsibilities

• Determine white spaces in the market and identify further source of growth
• Lead Integrated Marketing Communication (IMC) process of the brand
• Implement new product launches and strive to maintain growth on pillar products
• Responsible for the local adaptation/development of advertising creative material; implement media recommendation
• Propose and implement promotional and trade marketing plan for product(s)
• Analyze market and consumer data and make recommendations to management
• Interact effectively with other departments (sales, logistics, training department…) to support marketing objectives
• Manage PPP budget for product(s) and ensure sales forecast accuracy
• Provide projects to increase the awareness of the brand both in media and on the field

Skills

Analytical skills

Communication

Negotiation

Growth mindset

Results driven

Initiative

English proficiency

Education

4 year university degree

Job description

L’Oréal in Turkey is seeking a Product Manager to drive brand growth across markets. You will identify white spaces, lead IMC, and manage product launches, adapting advertising creative locally.

You will collaborate with sales, logistics and training, manage budgets, analyze data, and push for media and field awareness. The role requires a 4-year degree and 1–3 years in product management/brand development, plus strong English communication.