Brand Manager: Consumer Growth & Strategy (Entry-Level)

Procter & Gamble; Turkey; On-site; TRY 350,000 - 600,000; Full time

Job summary

Procter & Gamble in Istanbul's General Office is seeking a Marketing/Brand Manager who will own the brand vision and strategy, guiding marketing plans and driving innovation to win with consumers in how they learn about, choose, and use products. You will work across functions to uncover consumer, shopper, and customer insights and execute tactics that grow the brand.

The role demands a strong background in brand management, strategic thinking, and the ability to drive growth through innovative

Qualifications

• University degree or recent graduate (by 2027).
• Excellent command of English (written and spoken).
• Strong strategic and analytical thinking.
• Ability to drive innovation and brand growth.

Responsibilities

• Develop marketing plans to win with consumers.
• Drive innovation and brand growth strategies.
• Collaborate across functions to gain insights and execute tactics.
• Lead holistic communication plans across media and touchpoints.

Skills

English

Strategic thinking

Analytical thinking

Innovation

Education

University degree

Job description

Procter & Gamble in Istanbul's General Office is seeking a Marketing/Brand Manager who will own the brand vision and strategy, guiding marketing plans and driving innovation to win with consumers in how they learn about, choose, and use products. You will work across functions to uncover consumer, shopper, and customer insights and execute tactics that grow the brand.

The role demands a strong background in brand management, strategic thinking, and the ability to drive growth through innovative