Senior Community & Market Advocacy Specialist

L'Oréal; Fatih; Presencial; TRY 240.000 - 420.000; Jornada completa

Descripción de la vacante

L’Oréal is seeking a Market Intelligence & Data Harmonization specialist to collect and harmonize market data, monitor performance, and translate consumer signals into actionable insights for local and regional teams in Turkey. The role emphasizes Excel and Power BI proficiency, plus experience with NielsenIQ/IQVIA and social listening tools.

You will deliver reports and dashboards, automate recurring processes and contribute to planning and forecasting efforts, interfacing with marketing and

Formación

• Bachelor’s degree in Business, Economics, Statistics, Engineering, Marketing or related field.
• 2–4 years in market intelligence, consumer insights, retail analytics or social/digital intelligence in beauty/FMCG.
• Strong experience with NielsenIQ and/or IQVIA; ability to work across multiple market data sources.
• Advanced Excel skills and proficiency in Power BI or similar visualization tool.
• Experience with social listening tools such as Talkwalker, Synthesio, Brandwatch, Sprinklr or similar.
• Ability to connect quantitative data with qualitative signals.
• Strong analytical discipline, attention to detail and concise storytelling.

Responsabilidades

• Collect, consolidate and harmonize market panel, retail audit and sell-out data.
• Maintain consistent category definitions, data structures and quality checks across divisions and reporting periods.
• Monitor category, brand, channel and competitor performance, identifying growth drivers and market shifts.
• Monitor relevant beauty communities and publicly available consumer conversations to understand emerging needs, brand perceptions and recommendation drivers.
• Translate community observations into structured insights for CMI, advocacy, marketing and relevant digital teams.
• Deliver accurate, timely market reports and dashboards for local and Zone stakeholders.
• Connect quantitative market movements with relevant consumer signals to explain changes and implications.
• Prepare clear presentations and opportunity summaries, escalating significant developments.

Conocimientos

Analytical thinking

Attention to detail

Concise storytelling

Curiosity about beauty communities

Cross-disciplinary collaboration

Educación

Bachelor’s degree in Business, Economics, Statistics, Engineering, Marketing or related discipline

Herramientas

NielsenIQ

IQVIA

Excel

Power BI

Talkwalker

Synthesio

Brandwatch

Sprinklr

Descripción del empleo

What You’ll Do

The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world! If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Team!

Market Intelligence & Data Harmonization

• Collect, consolidate and harmonize market panel, retail audit and sell-out data, including NielsenIQ, IQVIA and relevant local sources.
• Maintain consistent category definitions, data structures and quality checks across divisions and reporting periods.
• Monitor category, brand, channel and competitor performance, identifying growth drivers and market shifts.

Community Insights & Advocacy Intelligence

• Monitor relevant beauty communities and publicly available consumer conversations to understand emerging needs, brand perceptions and recommendation drivers.
• Identify signals of organic brand advocacy, including why consumers recommend, engage with or move away from brands.
• Translate community observations into structured insights for CMI, advocacy, marketing and relevant digital teams.

Social Listening & Trend Intelligence

• Use social listening and digital intelligence tools to track consumer sentiment, cultural shifts and emerging beauty trends.
• Assess trends against market performance and other available evidence, distinguishing early signals from short-lived online noise.
• Produce concise trend updates highlighting relevance for Türkiye, potential opportunities and questions requiring further investigation.

Integrated Reporting & Insight Sharing

• Deliver accurate, timely market reports and dashboards for local and Zone stakeholders.
• Connect quantitative market movements with relevant consumer and community signals to explain what is changing and why it may matter.
• Prepare clear presentations and opportunity summaries, escalating significant developments.

Planning Support & Operational Excellence

• Provide market sizing, historical data and analytical inputs for 3-Year Planning, budget cycles and category forecasts.
• Automate recurring reports and develop self-service dashboards using Excel, Power BI or equivalent tools.
• Maintain clear documentation of sources, methodologies and analytical limitations.

Requirements & Qualifications

• Bachelor’s degree in Business, Economics, Statistics, Engineering, Marketing or a related discipline.
• 2–4 years of experience in market intelligence, consumer insights, retail analytics or social/digital intelligence, preferably within beauty, FMCG, e-commerce or dermo cosmetics.
• Strong experience with NielsenIQ and/or IQVIA; ability to work across multiple market data sources.
• Advanced Excel skills and proficiency in Power BI or a similar visualization platform.
• Working knowledge of social listening tools such as Talkwalker, Synthesio, Brandwatch, Sprinklr or equivalent.
• Ability to connect quantitative evidence with qualitative consumer and community signals.
• Strong analytical discipline, attention to detail and concise storytelling skills.
• Curiosity about beauty communities, digital culture and emerging consumer behaviours.

What Could L’oréal Offer You

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development

#WEARELOREAL

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