Performance Marketing Specialist

Ticimax; Fatih; On-site; TRY 400,000 - 700,000; Full time

Job summary

Ticimax, a Turkey-based leader in e-commerce software, seeks a Performance Marketing Specialist for an on-site role in Kozyatağı, Ataşehir. You will plan, manage, and optimize paid campaigns across Google, Meta, TikTok, and LinkedIn, driving qualified leads and revenue.

You will analyze the entire funnel, collaborate with CRM, product, and sales teams, and lead CRO initiatives to improve conversions and ROAS using GA4, GTM, and Looker Studio.

Qualifications

• 4+ years of hands-on experience in performance or digital marketing.
• Strong practical experience with Google Ads and Meta Ads; TikTok Ads and LinkedIn Ads is a plus.
• Strong knowledge of GA4, Google Tag Manager, and performance measurement.
• Experience analyzing marketing funnels beyond lead generation, including lead quality, opportunities, and sales.
• Understanding of CRM-based marketing measurement and offline conversion tracking.
• Experience with A/B testing, CRO, landing page optimization, and KPI-based campaign management.
• Strong analytical skills and ability to translate data into clear actions and business recommendations.
• Working knowledge of attribution models, customer journeys, and paid/organic search dynamics.
• Experience with Looker Studio or similar tools.
• Advanced Excel / Google Sheets skills.
• Excellent written and verbal English proficiency is a plus.

Responsibilities

• Develop and execute performance marketing strategies aligned with business and growth objectives.
• Create, manage, and continuously optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Manage campaign budgets and allocate investment across channels, audiences, and campaigns based on performance and business outcomes.
• Monitor and optimize key metrics including CPL, qualified lead cost, CAC, conversion rate, lead-to-opportunity rate, lead-to-sale rate, and ROAS.
• Analyze lead quality across channels, campaigns, audiences, and creatives using CRM and marketing data.
• Track and report the full acquisition funnel from traffic and lead generation through opportunity, proposal, and sale. Generate insights from data.
• Use downstream CRM outcomes to identify high-quality acquisition sources and improve media optimization.
• Plan and execute A/B tests across creatives, audiences, landing pages, forms, offers, and campaign structures.
• Lead CRO initiatives to improve landing page, form, and lead-generation conversion rates.
• Work closely with CRM, product, sales, and technical teams to improve conversion tracking and measurement infrastructure.
• Support advanced measurement initiatives including Meta Conversions API (CAPI), Google enhanced/offline conversions, and CRM-based conversion signals.
• Use GA4, Google Tag Manager, Looker Studio, and advertising platform data to measure performance and build actionable reports.
• Analyze attribution and customer journeys to understand how different channels contribute to lead generation and sales.
• Monitor paid and organic search performance and identify opportunities based on search demand, customer intent, and competitor activity.
• Conduct audience and market analysis to identify new growth opportunities.
• Follow emerging advertising technologies, AI-driven marketing solutions, and platform developments and turn relevant innovations into experiments.
• Collaborate closely with design, content, product, CRM, and sales teams to ensure campaigns are aligned with business priorities.

Skills

Google Ads

Meta Ads

GA4

Looker Studio

A/B testing

CRO

CRM integration

English proficiency

Education

University degree in Marketing, Business, Economics, Engineering

Tools

Google Tag Manager

Excel/Sheets

Job description

About Us

Ranked among Türkiye’s Top 500 IT Companies and featured on the Deloitte Technology Fast 50 Türkiye list, Ticimax provides e-commerce and cross-border e-commerce software, custom solutions, and design services. With over 20 years of experience, a robust technology infrastructure, and a team of 250+ experts, Ticimax helps businesses strengthen their competitive edge in e-commerce.

About Us

Ranked among Türkiye’s Top 500 IT Companies and featured on the Deloitte Technology Fast 50 Türkiye list, Ticimax provides e-commerce and cross-border e-commerce software, custom solutions, and design services. With over 20 years of experience, a robust technology infrastructure, and a team of 250+ experts, Ticimax helps businesses strengthen their competitive edge in e-commerce. Today, Ticimax powers more than 30,000 businesses, including some of Türkiye’s leading e-commerce brands. As part of team.blue, Europe’s leading technology ecosystem, Ticimax combines local expertise with global technological strength to deliver world-class e-commerce infrastructure.

Mission & Core Purpose

As a Performance Marketing Specialist, you will plan, manage, and optimize Ticimax’s paid acquisition campaigns across Google, Meta, TikTok, and LinkedIn. Your focus will go beyond generating traffic and leads. You will analyze the entire acquisition funnel from campaign and lead generation to qualified opportunities and sales and use data, experimentation, and CRM insights to improve both lead quality and business outcomes. You will play a key role in turning marketing investment into measurable and sustainable growth.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business and growth objectives.


• Create, manage, and continuously optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.


• Manage campaign budgets and allocate investment across channels, audiences, and campaigns based on performance and business outcomes.


• Monitor and optimize key metrics including CPL, qualified lead cost, CAC, conversion rate, lead-to-opportunity rate, lead-to-sale rate, and ROAS.


• Analyze lead quality across channels, campaigns, audiences, and creatives using CRM and marketing data.


• Track and report the full acquisition funnel from traffic and lead generation through opportunity, proposal, and sale. Generate insights from data.


• Use downstream CRM outcomes to identify high-quality acquisition sources and improve media optimization.


• Plan and execute A/B tests across creatives, audiences, landing pages, forms, offers, and campaign structures.


• Lead CRO initiatives to improve landing page, form, and lead-generation conversion rates.


• Work closely with CRM, product, sales, and technical teams to improve conversion tracking and measurement infrastructure.


• Support advanced measurement initiatives including Meta Conversions API (CAPI), Google enhanced/offline conversions, and CRM-based conversion signals.


• Use GA4, Google Tag Manager, Looker Studio, and advertising platform data to measure performance and build actionable reports.


• Analyze attribution and customer journeys to understand how different channels contribute to lead generation and sales.


• Monitor paid and organic search performance and identify opportunities based on search demand, customer intent, and competitor activity.


• Conduct audience and market analysis to identify new growth opportunities.


• Follow emerging advertising technologies, AI-driven marketing solutions, and platform developments and turn relevant innovations into experiments.


• Collaborate closely with design, content, product, CRM, and sales teams to ensure campaigns are aligned with business priorities.

Experience & Skills

• University degree in Marketing, Business, Economics, Engineering, or a related field.


• At least 4 years of hands‑on experience in performance or digital marketing.


• Strong practical experience with Google Ads and Meta Ads; experience with TikTok Ads and LinkedIn Ads is a plus.


• Strong knowledge of GA4, Google Tag Manager, and performance measurement.


• Experience analyzing marketing funnels beyond lead generation, including lead quality, opportunities, and sales.


• Understanding of CRM‑based marketing measurement and offline conversion tracking.


• Experience with A/B testing, CRO, landing page optimization, and KPI-based campaign management.


• Strong analytical skills and ability to translate data into clear actions and business recommendations.


• Working knowledge of attribution models, customer journeys, and paid/organic search dynamics.


• Experience with Looker Studio or similar reporting and visualization tools.


• Advanced Excel / Google Sheets skills.


• Excellent written and verbal English proficiency is a plus.

Your Profile

• Analytical, curious, and highly data-driven.


• Focused not only on generating leads, but on generating qualified leads and measurable business outcomes.


• Comfortable investigating performance problems across the entire funnel rather than looking only at advertising platform metrics.


• Able to turn data into hypotheses, tests, and actionable recommendations.


• Curious about customer behavior, competitors, market trends, and emerging technologies.


• Proactive in identifying growth opportunities and performance issues.


• Comfortable collaborating with marketing, sales, CRM, product, and technical teams.


• Fast learner who enjoys experimenting with new tools, platforms, and AI‑driven marketing technologies.

Location

This is a full-time, on-site role based at our office in Kozyatağı, Ataşehir - Allianz Tower.