SEO, Content & AI Visibility Specialist

Team; Fatih; On-site; TRY 279,000 - 502,000; Full time

Job summary

Ticimax, Kozyatağı Ataşehir'deki ofisinde SEO, içerik ve AI görünürlüğü uzmanı arıyor. Rol, arama motoru optimizasyonu, içerik stratejisi ve yapay zeka odaklı görünürlük çalışmalarını yönetecek.

İlgili aday, teknik SEO denetimleri yapacak, anahtar kelime çalışmaları ve içerik briefs hazırlayacak; GA4 ve Semrush gibi araçlarla performansı yönetecek ve mühendislik ekibiyle uygulanabilir iyileştirmeler önerecek. Yapay zeka arama davranışını analiz etmek öncelikli olacak.

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Qualifications

• 4+ yıl uygulamalı SEO, organik büyüme veya içerik odaklı edinim deneyimi.
• B2B SaaS organik büyüme, programatik SEO veya yüksek niyetli içerik stratejileri tecrübesi.
• İçerik, teknik SEO ve off-page SEO konularında güçlü bilgi ve yargı.
• Arama niyeti ve ticari değer önceliklendirmesi konusunda güçlü analiz yeteneği.
• Anahtar kelime araştırması, pazar ve arama trendi analiziyle içerik stratejileri geliştirme.
• GA4, Google Search Console ve SEMrush/Ahrefs gibi araçlarda deneyim.
• Yapılandırılmış veri ve Core Web Vitals konusunda bilgi.
• AEO/GEO ve AI arama davranışına aşinalık.
• Verileri kullanarak organik performans düşüşlerinin nedenlerini analiz etme.
• AI araçlarıyla içerik ve SEO iş akışlarını iyileştirme.

Responsibilities

• SEO, içerik ve AI görünürlüğü stratejisini iş hedefleriyle uyumlu şekilde oluşturun ve uygulayın.
• Organik trafiği ve leadleri büyütün; B2B e-ticaret odaklı yolculuklarda yoğunlaşın.
• Branded ve non-branded organik performansı izleyin; CTR, trafik ve dönüşüm metriğini takip edin.
• ChatGPT, Gemini, Perplexity gibi AI platformlarında görünürlüğü izleyin ve iyileştirme önerileri üretin.
• Teknik SEO denetimleri yapın: taranabilirlik, dizinleme, yapı, dahili bağlantılar ve Core Web Vitals.
• Ürün ve mühendislik ekipleriyle teknik iyileştirmeleri önceliklendirin.
• Yapılandırılmış veriyi uygulayın ve marka/varlık sinyallerini güçlendirin.
• AI tabanlı içerik/PR çalışmalarıyla dijital otoriteyi güçlendirin.
• GA4 üzerinden kullanıcı davranışını analiz edin ve açılış sayfaları, konular ve trafik kaynaklarını yönetin.
• İş akışlarını iyileştirmek için AI araçlarını kullanın; kaliteli insan denetimiyle birlikte çalışın.

Skills

SEO Bilgisi

İçerik Stratejisi

Teknik SEO

AEO/GEO

Veri Analitiği

Türkçe Yazım

İngilizce

GA4

Semrush

Ahrefs

Screaming Frog

Tools

GA4

Semrush

Ahrefs

Screaming Frog

Job description

About us

Ranked among Türkiye’s Top 500 IT Companies and featured on the Deloitte Technology Fast 50 Türkiye list, Ticimax offers e-commerce and cross-border e-commerce software, custom solutions, and design services. With over 20 years of experience, a robust technology infrastructure, and a team of 250+ experts, Ticimax helps its clients strengthen their competitive edge in e-commerce.

Today, Ticimax powers more than 30,000 businesses, including some of Türkiye’s largest e-commerce sites. As part of team.blue, Europe’s leading technology ecosystem, Ticimax combines local expertise with global technological strength to provide businesses with world‑class e-commerce infrastructure.

Mission & Core Purpose

As an SEO, Content & AI Visibility Specialist, you will help ensure that Ticimax is discoverable wherever businesses search for e-commerce solutions — from Google to AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI‑powered search experiences. Your goal will go beyond rankings and traffic. You will combine SEO, content, technical optimization, AEO/GEO, and off‑site brand authority to increase Ticimax’s visibility, generate qualified demand, and contribute to measurable business growth. You will be expected to analyze changes in organic and AI visibility, identify growth opportunities, prioritize the areas with the highest potential impact, and turn those insights into action.

Key Responsibilities

• Develop and execute Ticimax’s SEO, content, and AI visibility (AEO/GEO) strategy in line with business and growth objectives.

• Grow qualified organic traffic and leads across high‑intent B2B e‑commerce search journeys.

• Monitor branded and non‑branded organic performance across search demand, rankings, CTR, traffic, conversions, and lead generation.

• Monitor Ticimax’s visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google’s AI‑powered search experiences.

• dentify content, technical, and brand authority opportunities to increase Ticimax’s presence, citations, and recommendations across AI platforms.

• Build and maintain an AI visibility measurement framework covering brand mentions, citations, share of voice, and AI referral traffic.

• Conduct keyword, search intent, topic, and prompt research to identify opportunities across both traditional search and AI‑powered discovery.

• Build topic clusters and high‑intent content strategies around the questions and challenges businesses research before choosing an e‑commerce platform.

• Identify and execute scalable programmatic SEO opportunities where relevant.

• Analyze search trends, user needs, and content gaps and translate findings into a prioritized organic growth roadmap.

• Create content briefs and write, edit, or optimize content across commercial landing pages, comparison pages, guides, FAQs, glossaries, use cases, and educational resources.

• Structure content so that both users and search/AI systems can easily understand, extract, and reference key information.

• Optimize existing high‑value pages to improve rankings, organic CTR, engagement, conversion rates, and lead generation.

• Conduct technical SEO audits covering crawlability, indexation, site architecture, internal linking, rendering, Core Web Vitals, and structured data.

• Work closely with product and engineering teams to prioritize and implement technical improvements based on expected business impact.

• Implement and maintain relevant structured data and strengthen Ticimax’s brand and entity signals.

• Strengthen Ticimax’s digital authority through digital PR, backlinks, industry publications, communities, review platforms, and other credible third‑party sources.

• Analyze organic and AI‑driven user behavior in GA4 to understand which landing pages, topics, and traffic sources contribute to demo requests and qualified leads.

• Connect organic performance with lead quality and downstream funnel outcomes where CRM data is available.

• Use AI tools and automation to improve research, audits, content briefs, analysis, and reporting while maintaining strong human judgment and editorial quality.

• Continuously test new SEO/AEO approaches, measure their impact, and turn successful experiments into repeatable workflows.

• Translate complex SEO and AI visibility data into clear priorities, actions, and recommendations for management.

What Success Looks Like

Success in this role is not measured by rankings alone.

We care about:

• Growth in qualified non‑brand organic visibility
• Growth in high‑intent organic traffic
• Growth in organic demo requests and qualified leads
• Improved conversion rates across organic landing pages
• Increased visibility across commercially relevant topics
• Increased Ticimax citations and recommendations in relevant AI‑generated answers
• Growth in qualified referral traffic from AI platforms
• Stronger brand authority across credible third‑party sources
• Measurable contribution of SEO and AI visibility initiatives to business outcomes

Experience & Skills

• At least 4 years of hands‑on experience in SEO, organic growth, or content‑led acquisition.
• Proven experience in B2B SaaS organic growth, programmatic SEO, or high‑intent lead generation content strategies.
• Strong practical SEO knowledge and judgment across content, technical SEO, and off‑page SEO.
• Evidence of SEO initiatives that improved meaningful business outcomes — not just rankings or traffic.
• Strong understanding of search intent and the ability to prioritize topics based on both search opportunity and commercial value.
• Experience developing and executing content strategies based on keyword research, market and search trend analysis, and customer journeys.
• Strong knowledge of Google Search Console, GA4, and SEO platforms such as Semrush, Ahrefs, or similar tools.
• Experience with technical SEO tools such as Screaming Frog or equivalent.
• Strong understanding of structured data, crawlability, indexation, site architecture, internal linking, and Core Web Vitals.
• Familiarity with AEO/GEO and emerging AI search behavior, including how brands, content, and third‑party sources surface in AI‑generated answers.
• Ability to evaluate whether an SEO or AEO initiative is likely to produce a meaningful commercial outcome.
• Ability to use data to diagnose the underlying causes of changes in organic performance.
• Experience using AI tools and automation to improve SEO and content workflows.
• Excellent Turkish writing and editing skills and a good command of English.

Your Profile

Experience in B2B, SaaS or e‑commerce brands; agency experience managing multiple brands is a plus.

• Lead‑generation mindset, focused on turning organic visibility into qualified leads.
• Strong content skills: able to write, spot content gaps and decide what needs to be updated or rewritten.
• Proactive in tracking the industry and competitors, and quick to turn insights into SEO actions.
• Curious about AI search, customers and new technologies, and eager to test and share new ideas.

Location

For the first two months, we would expect the onboarding to be carried out in person at our office in Kozyatağı Ataşehir - Allianz Tower. Afterwards, tasks can be carried out in a hybrid mode, where you would be asked to attend the office twice per week.