Analytics-Driven Performance Marketing Specialist

team.blue Global; Fatih; On-site; TRY 400,000 - 650,000; Full time

Job summary

Ticimax, part of team.blue Global, seeks a Performance Marketing Specialist to plan, manage, and optimize paid campaigns across Google, Meta, TikTok, and LinkedIn. You will analyze the full funnel from traffic to sale, drive qualified leads and measurable growth, and collaborate with CRM, product, sales and technical teams.

This full-time on-site role is based in Kozyatağı, Ataşehir – Allianz Tower. You will lead A/B tests, CRO initiatives, and media optimization, leveraging GA4, GTM and Looker

Qualifications

• University degree in Marketing, Business, Economics, Engineering, or a related field.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with performance or digital marketing campaigns and measurement.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
• Manage campaign budgets and allocate investment across channels based on performance and outcomes.
• Monitor and optimize CPL, CAC, ROAS, conversion rate, and lead quality across channels.
• Analyze lead quality and CRM data to improve acquisition sources and media optimization.
• Plan and run A/B tests for creatives, audiences, landing pages, and forms; lead CRO initiatives.
• Collaborate with CRM, product, sales and technical teams to improve measurement infrastructure.

Skills

Analytical skills

Data-driven

Campaign optimization

A/B testing

Growth mindset

Education

University degree in Marketing, Business, Economics, Engineering, or related field

Tools

GA4

Google Tag Manager

Looker Studio

Excel / Google Sheets

Job description

Ticimax, part of team.blue Global, seeks a Performance Marketing Specialist to plan, manage, and optimize paid campaigns across Google, Meta, TikTok, and LinkedIn. You will analyze the full funnel from traffic to sale, drive qualified leads and measurable growth, and collaborate with CRM, product, sales and technical teams.

This full-time on-site role is based in Kozyatağı, Ataşehir – Allianz Tower. You will lead A/B tests, CRO initiatives, and media optimization, leveraging GA4, GTM and Looker