Performance Marketing Manager - Data-Driven Ads & Analytics

OneIngage; Üsküdar; Vor Ort; TRY 180.000 - 280.000; Vollzeit

Benefits dieser Stelle

Social Benefits Package or Flextra (柔)

Transportation Support

Different leave practices other than 1

Zusammenfassung

OneIngage, a Koç Group company, seeks a Digital Marketing Specialist to craft targeted performance ads and optimize Google/Facebook campaigns across brands. You will analyze KPIs, monitor campaigns, and guide remarketing implementation, leveraging analytics tools to improve performance.

Ideal candidate has 3–5 years in digital marketing, strong English, and familiarity with programmatic and social ad platforms.

Qualifikationen

• Bachelor's degree in Business Administration, Economics or related field.
• Excellent command of verbal and written English.
• 3 to 5 years of experience in digital marketing.
• Google and Facebook advertising certificates are an asset.
• Experienced with digital performance measurement tools.

Aufgaben

• Creating targeting for performance ads aligned with brand campaigns.
• Creating and optimizing Google Ads campaigns (search, display, video, app, shopping).
• Analyzing digital media approaches and KPIs for brands.
• Performance monitoring through mobile app panels.
• Creating and optimizing programmatic campaigns on Native media DSPs.
• Creating and optimizing social media ads.
• Guiding brand on remarketing/conversion codes for performance channels.
• Monitoring daily/weekly/monthly performances against KPIs.
• Ensuring Media First and/or Beta products are implemented on brand side.
• Supporting brand team on high-performance channels during media planning.
• Identifying opportunities by analyzing data in Google Analytics, Adjust and channels.

Kenntnisse

English

MS Office

Google Ads

Facebook Ads

Digital marketing

Analytics tools

Coordination

Analytical thinking

Ausbildung

Bachelor's degree in Business Administration, Economics or related fields

Tools

Google Analytics

Adjust

Jobbeschreibung

OneIngage, a Koç Group company, seeks a Digital Marketing Specialist to craft targeted performance ads and optimize Google/Facebook campaigns across brands. You will analyze KPIs, monitor campaigns, and guide remarketing implementation, leveraging analytics tools to improve performance.

Ideal candidate has 3–5 years in digital marketing, strong English, and familiarity with programmatic and social ad platforms.