Performance Marketing Manager

OneIngage; Üsküdar; On-site; TRY 180,000 - 280,000; Full time

Benefits offered by this job

Social Benefits Package or Flextra (柔)

Transportation Support

Different leave practices other than 1

Job summary

OneIngage, a Koç Group company, seeks a Digital Marketing Specialist to craft targeted performance ads and optimize Google/Facebook campaigns across brands. You will analyze KPIs, monitor campaigns, and guide remarketing implementation, leveraging analytics tools to improve performance.

Ideal candidate has 3–5 years in digital marketing, strong English, and familiarity with programmatic and social ad platforms.

Qualifications

• Bachelor's degree in Business Administration, Economics or related field.
• Excellent command of verbal and written English.
• 3 to 5 years of experience in digital marketing.
• Google and Facebook advertising certificates are an asset.
• Experienced with digital performance measurement tools.

Responsibilities

• Creating targeting for performance ads aligned with brand campaigns.
• Creating and optimizing Google Ads campaigns (search, display, video, app, shopping).
• Analyzing digital media approaches and KPIs for brands.
• Performance monitoring through mobile app panels.
• Creating and optimizing programmatic campaigns on Native media DSPs.
• Creating and optimizing social media ads.
• Guiding brand on remarketing/conversion codes for performance channels.
• Monitoring daily/weekly/monthly performances against KPIs.
• Ensuring Media First and/or Beta products are implemented on brand side.
• Supporting brand team on high-performance channels during media planning.
• Identifying opportunities by analyzing data in Google Analytics, Adjust and channels.

Skills

English

MS Office

Google Ads

Facebook Ads

Digital marketing

Analytics tools

Coordination

Analytical thinking

Education

Bachelor's degree in Business Administration, Economics or related fields

Tools

Google Analytics

Adjust

Job description

At OneIngage, with our expertise in digital media, data, e-commerce, and digital visualization, we elevate the operational strength of brands both domestically and internationally to the highest standards. Adopting the "Think Borderless - Act Limitless" approach in every project, we aim to think and act without limits. We also position the strong corporate infrastructure and global reach provided by being a part of the Koç Group as a solid foundation.

We thinkborderless here. Working here, you will find new opportunities to excel in your role and challenge yourself every day, with a highly motivated team in a dynamic environment. We set our goals in the beginning of every year together with our colleagues transparently, so each of us are clear about our goals and more than willing to support & improve one another and our business during the year. We reward our colleagues in line with their performance and have a compensation policy accordingly.

Being a Koç Group Company employee, you will have;

• Social Benefits Package or Flextra (Flexible Benefits)
• Transportation Support
• Different leave practices other than annual leave

Job Description & Responsibilities:

• Creating targeting to be used in performance ads in line with the campaign target audience of brands,
• Creating and optimizing of Google Ads campaigns (search engine ads, display ads, video ads, app campaigns, shopping campaigns),
• Analyzing digital media approaches and KPIs of brands,
• Performance monitoring through mobile application panels,
• Creating and optimization of programmatic campaigns carried out on Native media DSPs,
• Creating and optimization of social media ads,
• Guiding the brand on the creation and integration of remarketing and conversion codes specific to performance channels,
• Monitoring and optimizing the daily / weekly / monthly performances of digital performance ads in line with the KPIs of the brands they are responsible for,
• Ensuring that Media First and / or Beta products are implemented on the brand side, specific to performance channels,
• Supporting the brand team on performance channels that can provide high performance during media planning,
• Identifying opportunities by analyzing data in Google Analytics, Adjust and digital marketing channels.

Required Skills & Experience:

• Bachelor’s degree in Business Administration, Economics or related fields,
• Excellent command of verbal and written English,
• Good command of MS Office programs,
• 3 to 5 years of experience in digital marketing,
• Google and Facebook advertising certificates is an asset,
• Experienced with digital performance measurement tools,
• High job tracking, coordination and management skills,
• Researcher and innovative with an analytical mindset.