Performance Marketing Manager (Türkiye)

Devtooljobs; Turkey; Hybrid; TRY 120,000 - 240,000; Full time

Job summary

Fal in Türkiye is seeking a Performance Marketing Manager to own and scale our acquisition engine across search and paid social. You’ll drive high-intent traffic, optimize campaigns, and contribute to revenue with data-driven insights. 3-6 years in performance marketing at fast-growing startups is ideal.

You’ll collaborate with product and marketing teams, run experiments, and build scalable reporting. This remote role requires 3-4 hours daily overlap with PST and offers a fast-paced,

Qualifications

• 3-6 years of performance marketing experience at high-growth startups.
• Strong data-driven approach and analytics mindset.
• Ability to move fast and test aggressively in ambiguous environments.

Responsibilities

• Build and scale a high-performing acquisition engine across search and paid social.
• Own Google Search campaigns and always-on initiatives to drive revenue.
• Collaborate with creative and content teams to test and optimize ads.
• Develop reporting and attribution tying spend to revenue.

Skills

Performance marketing

Data-driven

Campaign optimization

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Reddit Ads

Job description

Performance Marketing Manager (Türkiye) at FalSuggest a companyback to all marketing jobs# Performance Marketing Manager (Türkiye)FalRemote, TurkeyPosted 6 months agofal is building the next generation of generative media infrastructure. Our platform gives developers, creators, and enterprises a single API for the fastest, most reliable generative models across image, video, audio, and 3D. We’re growing fast, and performance marketing is a core driver of how we capture and convert demand.### **Why this role matters**You’ll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you’ll drive qualified traffic, conversions, and revenue.### **What you’ll do*** Build and scale a high-performing acquisition engine across search and paid social* Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue* Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works* Partner with marketing and product teams to align on priorities, launches, and messaging* Drive experimentation across channels, landing pages, and funnel conversion* Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements* Build scalable reporting and attribution to tie spend to revenue* The majority of the team is based in San Francisco; this role requires 3-4 hours of daily overlap with PST for alignment and fast execution.### **You’ll thrive in this role if you*** Have 3-6 years of experience in performance marketing at high-growth startups* Have strong hands-on experience with Google Ads and paid social platforms (Meta, TikTok, YouTube, Reddit)* Have experience in B2B and/or prosumer markets (developer tools, SaaS, or similar)* Are highly data-driven and detail-oriented. You care about the numbers and what drives them* Move fast, test constantly, and are comfortable operating in ambiguity* Go beyond campaign execution. Proactively suggest product and growth improvements### **Bonus:*** You have an existing network for producing high-quality ad creatives quickly* Experience marketing technical or developer-focused products### **What we offer at fal*** High-impact role with direct ownership of growth* Fast-paced environment with constant learning* Competitive compensation and equity* Regular team offsites and in-person collaboration opportunitiesJob DetailsRole Type:Hands-on (IC)Seniority Level:IC2 - Mid-levelRemote:YesRemote Scope:countryApply NowThe link above will lead you to the company owned page where you can apply.