Senior Digital Marketing Specialist

Magnero Digital Marketing Agency; Şişli; Sur place; TRY 300 000 - 560 000; Plein temps

Résumé du poste

Magnero Digital Marketing Agency is seeking a Senior Digital Marketing Specialist to join our Turkish team and drive growth for national and international clients. The role emphasizes strategy, audience definition, conversion tracking, and performance analysis beyond simple ad management.

You will work hands-on with Google Ads and Meta Ads, shaping campaigns, reporting outcomes, and improving ROAS while coordinating with cross-functional teams. Fluency in English is required.

Qualifications

• Degree in Marketing, Business, Economics, Communications, Advertising, or a related field.
• 5+ years in digital or performance marketing, agency experience preferred with multiple client accounts.
• Advanced Google Ads across Search, Performance Max, Display, YouTube, and more.
• Advanced Meta Ads with lead generation, sales, traffic, and engagement campaigns.
• Strong bidding strategy knowledge and budget allocation across channels.
• Expertise in GA4, GTM, and event/conversion tracking setup and auditing.
• Hands-on with Enhanced Conversions, Meta Pixel, Conversions API, and first-party data.
• Solid understanding of attribution, UTM naming, and cross-channel journeys.
• Experience with CRO, landing pages, and CRO-focused testing.
• Fluency in key metrics and ability to explain results to clients.

Responsabilités

• Build advertising strategies aligned to client goals including channel mix and budget.
• Set up and manage Google Ads accounts with keyword research, match types, and landing pages.
• Set up and manage Meta Ads campaigns from objectives to creative and bidding.
• Create full-funnel strategies including awareness, consideration, and remarketing.
• Maintain conversion tracking across GA4, GTM, Google Ads, and Meta with Dev support.
• Monitor performance daily/weekly/monthly and diagnose root causes of underperformance.
• Run A/B tests across ads, audiences, and pages; propose CRO improvements.
• Provide data-driven briefs to creative teams on concepts and messaging.
• Measure success by lead quality, CPA, CAC, ROAS, and revenue; incorporate CRM feedback.
• Guide budget allocation using attribution data and present reports with action plans.
• Spot growth opportunities and propose new campaigns, channels, and tests.

Connaissances

Google Ads

Meta Ads

GA4

Google Tag Manager

A/B testing

CRO

Lead generation

Audience strategy

Conversion tracking

Account management

Formation

Degree in Marketing, Business, Economics, Communications, Advertising, or related field

Outils

GA4

Google Tag Manager

CRM systems

Description du poste

Magnero Digital Marketing Agency operates in four locations worldwide, and we're looking for an experienced Senior Digital Marketing Specialist to join our Turkish team and drive digital growth for our national and international clients.

This role goes beyond running ad campaigns. You'll shape strategy, define audiences, build conversion tracking, analyze performance, and turn ad spend into measurable business results. Deep, hands‑on experience with Google Ads and Meta Ads is essential.

Qualifications

• Degree in Marketing, Business, Economics, Communications, Advertising, or a related field
• 5+ years in digital or performance marketing, ideally at an agency or managing multiple client accounts
• Advanced Google Ads experience across Search, Performance Max, Display, YouTube, Demand Gen, Shopping, Remarketing, and Lead Generation campaigns
• Advanced Meta Ads experience with lead generation, sales, traffic, and engagement campaigns, plus Custom and Lookalike Audiences
• Strong command of bidding strategies (Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS) and budget allocation across campaigns and channels
• Advanced GA4 and Google Tag Manager skills for setting up and auditing event and conversion tracking
• Hands-on experience with Enhanced Conversions , Meta Pixel, Conversions API, and first-party data measurement
• Solid understanding of attribution models, cross-channel user journeys, and UTM and naming conventions
• Experience with A/B testing, landing page performance, and conversion rate optimization (CRO)
• Fluency in key metrics (CTR, CPC, CPM, CPL, CPA, CAC, conversion rate, ROAS, revenue, LTV) and the business outcomes behind them
• Clear communicator who can explain results, problems, and next steps to clients and teams
• Organized and detail-oriented, comfortable managing multiple clients and accounts at once
• Up to date on new ad products, platform changes, and industry trends
• Professional working proficiency in English (required, as you'll work with international clients and teams)

Responsibilities

• Build advertising strategies around each client's goals and business model, including channel mix, campaign structure, and budget
• Set up and manage Google Ads accounts: keyword research, match types, negative keywords, ad copy, assets, and landing page alignment
• Set up and manage Meta Ads campaigns on Facebook and Instagram, from objectives and audiences to placements, creatives, and bidding
• Build full-funnel strategies covering awareness, consideration, conversion, and remarketing
• Set up and maintain conversion tracking across GA4, GTM, Google Ads, and Meta, working with the Development team when needed
• Monitor performance daily, weekly, and monthly, find the root cause of underperformance, and act on it
• Run A/B tests across ads, audiences, landing pages, and messaging, and recommend CRO improvements
• Give creative teams data-driven briefs on ad concepts, formats, and messaging
• Measure success by lead quality, CPA, CAC, ROAS, and revenue, not just clicks and impressions, and use CRM and sales feedback to improve lead quality
• Use attribution and channel data to guide budget allocation
• Build dashboards and present clients with reports and action plans that explain why performance changed
• Spot growth opportunities and propose new campaigns, channels, audiences, and tests
• Keep account structures, UTMs, and naming conventions clean and consistent
• Work closely with the Product, Development, Design, Content, SEO, and Account Management teams

What Matters to Us

At Magnero, performance marketing isn't just about launching campaigns or spending budget. We want someone who understands the business goal behind each campaign, measures it properly, reads the data, and can show how ad spend turns into real results.

• Results over budget spent
• Conversions over clicks
• Lead quality over lead volume
• Business outcomes over platform metrics
• Data over assumptions
• Continuous testing over one-off fixes
• Solving problems, not just spotting them
• Ownership and a drive to keep learning