Digital Marketing & Analytics Specialist

CYPIEN AI; Sarıyer; On-site; TRY 180,000 - 280,000; Full time

Job summary

Cypien AI is hiring a Digital Marketing & Analytics Specialist to analyze user behavior, campaign performance, and first-party data. You will work with marketing, growth, and engineering to optimize campaigns and drive data-driven decisions across our Generative Commerce platform.

The role focuses on dashboards, reporting, and data storytelling to guide strategy and optimization in a privacy-conscious environment.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Engineering, Business, Data Science, or related field.
• Minimum 3 years of experience in data analytics or marketing analytics.
• Hands-on experience with first-party data collection/tracking systems including GA4/GTM is a plus.
• Strong SQL knowledge; BigQuery experience is a plus.
• Experience with Looker Studio, Tableau, or Power BI for data visualization.
• Advanced proficiency in Microsoft Excel.
• Knowledge of conversion rate analysis, funnel analysis, attribution modeling, and campaign performance measurement.
• Excellent data storytelling and ability to communicate insights to technical and non-technical teams.

Responsibilities

• Analyze user behavior across web and mobile platforms using first-party tracking data.
• Evaluate digital marketing and campaign performance to generate insights at scale.
• Perform conversion, funnel, and user journey analyses across the platform.
• Track KPIs and prepare performance reports across digital channels.
• Build dashboards and maintain regular reporting.
• Collaborate with marketing, media, growth, and engineering teams to identify data-driven opportunities.
• Analyze campaign data trends to support marketing strategies.
• Design A/B tests and analyze results to provide actionable insights.
• Own and maintain first-party tracking implementation to ensure privacy-compliant data collection.

Skills

SQL

First-party data

Data visualization

Excel

Analytics storytelling

Communication

A/B testing

Python basics

Education

Bachelor's degree in Statistics/Mathematics/Engineering/Data Science

Tools

Looker Studio

Tableau

Power BI

GA4/GTM

BigQuery

Excel

Job description

At Cypien AI, we build SaaS-based MarTech products across the e-commerce, finance, healthcare, automotive, and additional industries. By delivering innovative solutions in Generative Commerce and UI, with a focus on Hyper-Personalisation, we help businesses accelerate their digital transformation journeys.

We are looking for a Digital Marketing & Analytics Specialist.

Role Overview

As a Digital Marketing & Analytics Specialist, you will be responsible for analyzing user behavior, campaign performance, and first-party tracking data to generate actionable insights for Cypien AI's Generative Commerce platform. You will work closely with the marketing, growth, and engineering teams to optimize campaigns and support data-driven decision-making.

Key Responsibilities

• Analyze user behavior across web and mobile platforms using Cypien's first-party tracking infrastructure
• Analyze digital marketing and campaign performance data to generate insights at scale (10M+ daily active users)
• Perform conversion, funnel, and user journey analyses across our Generative Commerce platform
• Track KPIs and prepare performance reports across digital channels (Paid Media, SEO, social media, etc.)
• Build dashboards and maintain regular performance reporting
• Collaborate with marketing, media, growth, and engineering teams to identify data-driven optimization opportunities
• Analyze campaign data trends and opportunities to support marketing strategies
• Design A/B tests, analyze results, and provide actionable insights
• Own and maintain first-party tracking implementation (event schema, data layer, server-side collection) to ensure accurate, privacy-compliant data collection across platforms

Required Qualifications

• Bachelor's degree in Statistics, Mathematics, Engineering, Business, Data Science, or a related field
• Minimum 3 years of experience in data analytics, marketing analytics, or a similar role
• Hands-on experience with first-party data collection/tracking systems (server-side tagging, CDPs, or custom event pipelines); GA4/GTM experience is a plus
• Strong knowledge of SQL; experience with BigQuery is a plus
• Experience with Looker Studio, Tableau, or Power BI for data visualization
• Advanced proficiency in Microsoft Excel
• Knowledge of conversion rate analysis, funnel analysis, attribution modeling (particularly in cookieless/first-party contexts), and campaign performance measurement
• Basic knowledge of Python or data analysis tools is a plus
• Strong analytical thinking and problem-solving skills
• Ability to communicate data insights clearly to technical and non-technical teams (data storytelling)