Paid Media Lead

H&M; Şişli; On-site; TRY 350,000 - 600,000; Full time

Benefits offered by this job

Staff discount 25%

HIP incentive program

Private medical and health insurance

Baby gift card

Paid Casual Leave

Birthday Leave

Long service rewards

Career opportunities

Job summary

H&M Group is seeking a Paid Media Lead in Istanbul to own full‑funnel paid media planning, activation and optimization across global and local channels. You will align media strategy with commercial goals, manage local agency partners, and lead monthly and quarterly reviews for Türkiye, Kazakhstan and Georgia, with English fluency and a strong ROI focus.

The role is a full‑time local contract based in Istanbul, Türkiye, reporting to the Marketing Manager.

Qualifications

• 5+ years in paid media or performance marketing.
• Strong understanding of media planning, activation and optimization across channels.
• Experience managing large media budgets and ROI-driven campaigns.

Responsibilities

• Lead full‑funnel paid media planning (global and local channels).
• Align paid media plans with commercial plans and priorities.
• Lead activation and performance follow-up of local paid media channels.
• Collaborate with Global Media Optimization Lead to optimize global media channels.
• Lead full‑funnel paid media Monthly and Quarterly Reviews in the Sales Market.
• Drive and follow up on paid media investments, performance and results for the Sales Market.
• Manage onboarding, governance and performance reviews of local media agencies.
• Secure high‑quality tactical execution of local channel activation in close collaboration with agencies and global media teams.

Skills

Paid media leadership

Multi-channel planning

Budget management

Data-driven optimization

Agency partnership management

English fluency

Education

Marketing/Communications/Business degree

Job description

As a Paid Media Lead, you will own full‑funnel paid media planning, activation and optimization across global and local channels. You align media strategy with commercial goals, ensuring high‑quality execution, strong performance and clear ROI across channels. You will lead agency collaboration, manage media budgets, and drive continuous performance improvements through structured reviews, optimization and close cross‑functional coordination. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.

You will:

• Lead full‑funnel paid media planning (global and local channels) in line with the marketing calendar and QCP process
• Align paid media plans with commercial plans and priorities
• Lead activation and ongoing performance follow‑up of local paid media channels
• Collaborate with Global Media Optimization Lead to optimize global media channels
• Lead full‑funnel paid media Monthly and Quarterly Reviews in the Sales Market
• Drive and follow up on paid media investments, performance and results for the Sales Market
• Manage onboarding, governance and performance reviews of local media agencies in line with global frameworks
• Secure high‑quality tactical execution of local channel activation in close collaboration with agencies and global media teams

WHO YOU’LL WORK WITH

In this role, you will work closely with Media Agencies, Commercial teams, Owned Media Leads, Global Media teams and other local marketing stakeholders. You act as the key link between strategy, execution and performance across the paid media ecosystem.

WHO YOU ARE

We are looking for people with…

• 5+ years of experience in paid media, digital or performance marketing across the full funnel
• Strong understanding of media planning, activation and optimization across channels
• Proven experience managing large media budgets and ROI‑driven campaigns
• Strong analytical mindset with the ability to translate data into actions and improvements
• Experience working with and managing agency partners
• A degree in Marketing, Communications, Business or a related field
• Fluency in English, written and spoken

And people who are…

• Commercially minded, with a strong focus on performance and outcomes
• Structured and data‑driven, confident managing complexity and multiple priorities
• Strong collaborators and stakeholder managers

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

More specifically, we offer:

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.
• Private medical and health insurance
• Baby gift card
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 10,15 & 20 years anniversary
• Endless career opportunities

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make we who we are.

This is a full-time role based on a local contract in İstanbul, Türkiye. The Paid Media Lead reports to Marketing Manager.

No later than 06 September 2026.

We are committed to a recruitment process that is fair, equitable, and based on competency.