Marketing & Communication Manager

METRO/MAKRO; Bağcılar; On-site; TRY 100,000 - 150,000; Full time

Job summary

A leading food wholesaler is seeking a Marketing & Communication Manager to drive brand vision and execute integrated marketing initiatives. This role requires a minimum of 15 years of experience in brand management and digital communication, as well as excellent leadership and communication skills. Responsibilities include leading marketing functions, managing budget, and executing campaigns. The working model is hybrid, allowing remote work on Fridays.

Qualifications

• Minimum 15 years of experience in brand management and digital communication.
• Strong knowledge of market research and retail experience is a plus.
• Excellent command of written and spoken English.

Responsibilities

• Lead all marketing & communications functions within Metro Türkiye.
• Develop and execute integrated marketing plans.
• Manage ATL and BTL channel strategy and execution.
• Plan and implement 360° campaigns across relevant touchpoints.
• Contribute to master planning with strategic recommendations.

Skills

Leadership

Excellent communication

Project Management

Interpersonal skills

Data-driven decision-making

Digital marketing

Education

Bachelor’s degree in a relevant field

Tools

Microsoft Office

Job description

As a leading international food wholesaler, we at METRO are specialized in catering to the needs of hotels, restaurants, caterers (HoReCa), independent merchants (Traders), and more. We are also more than a supplier which inspires the gastronomy sector in more than 30 countries with approximately 15 million customers worldwide! With its 36 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and over 4.000 employees.

We are a purpose driven company; we value Turkish cuisine and develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and pioneer the sector.

We furthermore take pride in our commitment to diversity, equity and inclusion at METRO Türkiye with our movement "Muftağımızda Eşitlik Var (MEV)", aiming for a more equal and inclusive future with the diversity of our employees whose gender, place of birth, age, lifestyle, religion, perspective, experience and talents differ from each other.

We place diversity, equity and inclusion at the center of our business strategy and implement our recruitment policies accordingly by creating equal employment opportunity for all.
METRO Türkiye is one of the WEPs Signatories.

Job Description

We are looking for a Marketing & Communication Manager to drive our brand vision by leading marketing initiatives that support business goals. This role develops and executes integrated marketing plans, combining digital innovation with traditional strategies, and collaborates with internal teams and external partners to ensure campaigns deliver measurable results.

• Lead all marketing & communications functions within Metro Türkiye
• Leading the development and execution of integrated marketing & communication activities (B2B & B2C) across online and offline channels in line with the company’s marketing strategy, and driving performance tracking to measure brand and sales impact
• Managing ATL and BTL channel strategy and execution based on defined target audience segments.
• Planning and implementing 360° campaigns across all relevant touchpoints
• Driving value proposition–focused communication, event, and sponsorship strategies to strengthen brand positioning and corporate image
• Contributing to master planning developed by commercial committees through customer-focused insights, strategic recommendations, and action plans
• Building Metro’s brand visibility and engagement by leading communication planning, content creation, messaging, and channel management to enhance brand image across stores, online, and social media
• Lead marketing & communications budget across projects and actions, optimizing by channels and timing to support brand priorities

Qualifications

• Bachelor’s degree in a relevant field
• Minimum 15years of experience in brand management and managing digital communication budgets; market research and retail experience is a plus.
• An inspiring leader, excellent communicator and solution-oriented player to collaborate with other key departments heads & directors
• Strong knowledge of Microsoft Office applications
• Excellent command of written and spoken English
• Perfect Project Management & follow up
• Strong interpersonal and communication skills, able to work collaboratively with cross functional teams
• Target oriented with a focus on results
• Dynamic performer who adapts quickly with strong planning and organizational skills
• Well organized and detail oriented with an ability to multi-task
• Interested in gastronomy and food lover
• Data driven, creative and innovative perception

Additional Information

Head Office Working Model is Hybrid in METRO. We're working remotely on Fridays. You can work from anywhere on that day.