Organic Growth Manager at Naphora Games Group

Naphora Games Group; Turkey; On-site; TRY 900,000 - 1,300,000; Full time

Job summary

Naphora Games Group in Turkey is seeking an Organic Growth Manager to own and grow our organic acquisition across mobile games. You will drive content, social media, creators, communities, and ASO to build sustainable growth and measurable installs.

Collaborate with Marketing, Product, Creative and Data to turn engagement into retention and revenue. Fluency in English required; on-site role in Turkey.

Qualifications

• 3+ years in Organic Growth, Social Media, or Content Marketing in gaming.
• Proven track record growing social channels with measurable results.
• Experience managing creator and influencer partnerships.
• Strong knowledge of App Store Optimization (ASO).
• Experience creating content strategies across multiple platforms.
• Familiarity with Discord, Reddit, TikTok, Instagram, YouTube, X.
• Strong copywriting and communication skills.
• Experience using analytics tools to measure engagement and acquisition.
• Strong organizational and project management skills.
• Fluent in English.

Responsibilities

• Develop and execute organic growth strategies across multiple games and channels.
• Manage content calendars and social media initiatives.
• Build multi-platform content strategies across TikTok, Instagram, YouTube, Reddit, Discord, and other relevant platforms.
• Identify viral content opportunities, emerging trends, and new organic growth channels.
• Plan organic campaigns around game launches, LiveOps, and seasonal events.
• Build and maintain relationships with creators, influencers, and community ambassadors.
• Grow and engage player communities across key platforms.
• Develop creator initiatives that drive awareness and player acquisition.
• Gather player feedback from community channels and share actionable insights with Product teams.
• Lead ASO, including metadata, keywords, screenshots, and creative assets.
• Monitor content and channel performance using engagement, acquisition, and retention data.
• Measure the impact of organic initiatives beyond reach and engagement.
• Continuously test and optimize organic strategies based on performance.
• Work closely with Marketing, Product, Creative, and Data teams.

Skills

Fluent in English

Copywriting

Communication

Project management

Analytical mindset

Social media strategy

Content marketing

Job description

Organic Growth Manager at Naphora Games Group in TR

This Full time on site position offers great opportunities for career growth. At Naphora Games Group, we're building more than games, we're building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games. We collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster. Our goal is to create world-class games that players around the globe love and remember. If you thrive in a high-performance, ownership-driven environment and want to make a real impact, you'll fit right in with us.

Role Summary

Own and grow Naphora's organic acquisition across our mobile games. Your objective is to build sustainable, compounding organic growth through content, social media, creators, communities, and App Store Optimization. You'll work across multiple channels to grow our player base, build engaged communities, and turn organic activity into measurable acquisition and retention.

Responsibilities

Organic Growth & Content

• Develop and execute organic growth strategies across multiple games and channels
• Manage content calendars and social media initiatives
• Build multi-platform content strategies across TikTok, Instagram, YouTube, Reddit, Discord, and other relevant platforms
• Identify viral content opportunities, emerging trends, and new organic growth channels
• Plan organic campaigns around game launches, LiveOps, and seasonal events

Creators & Community

• Build and maintain relationships with creators, influencers, and community ambassadors
• Grow and engage player communities across key platforms
• Develop creator initiatives that drive awareness and player acquisition
• Gather player feedback from community channels and share actionable insights with Product teams

ASO & Performance

• Lead App Store Optimization (ASO), including metadata, keywords, screenshots, and creative assets
• Monitor content and channel performance using engagement, acquisition, and retention data
• Measure the impact of organic initiatives beyond reach and engagement
• Continuously test and optimize organic strategies based on performance
• Work closely with Marketing, Product, Creative, and Data teams

Success Looks Like

• Delivering sustainable and compounding organic growth
• Building creator ecosystems that consistently bring in new players
• Turning community engagement into measurable installs and retention
• Building repeatable content systems rather than relying on one-off campaigns
• Driving meaningful acquisition and business impact, not just vanity metrics

Qualifications

• 3+ years of experience in Organic Growth, Social Media, Community Management, or Content Marketing, preferably within gaming
• Demonstrated experience growing social channels and communities with measurable results
• Experience managing creator and influencer partnerships
• Strong knowledge of App Store Optimization (ASO)
• Experience developing content strategies across multiple platforms
• Familiarity with Discord, Reddit, TikTok, Instagram, YouTube, X, and emerging social platforms
• Strong copywriting and communication skills
• Experience using analytics tools to measure engagement and acquisition performance
• Strong organizational and project management skills
• Fluent in English