On Premise Marketing Manager

Red Bull; Büyük Çavuşlu Mahallesi; On-site; TRY 300,000 - 420,000; Full time

Job summary

Red Bull seeks an On Premise Marketing Manager to develop, implement and drive initiatives that build the brand and increase share of mind in the On Premise environment. You will collaborate with key stakeholders to maximise impact of image-building and consumption-driving activities.

In this role you will translate global strategy to local level, design industry and consumer activations for B2B and B2C, and lead projects end-to-end from ideation to evaluation, with a hands-on, growth-minded

Qualifications

• 3–4 years of experience in FMCG marketing within a commercial environment.
• Solid experience in On Premise (HORECA) trade marketing is required.
• Experience in event management and activation execution.
• Strong understanding of sales and financial drivers.

Responsibilities

• Develop and implement On Premise marketing initiatives to build Red Bull brand.
• Collaborate with national brand teams to extend campaigns into activations.
• Develop industry marketing plans for On Premise to reach stakeholders.
• Translate insights into scalable concepts and strategic actions.
• Lead projects end-to-end from ideation to execution and evaluation.

Skills

FMCG marketing

On Premise trade marketing

Event management

Commercial acumen

Agency management

Stakeholder management

Job description

All the responsibilities we'll trust you with:

The On Premise Marketing Manager is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximize the impact of image-building and consumption-driving initiatives.

The On Premise Marketing Manager plays a key role in bringing global strategy and guidance to a local level with the right initiatives, projects and events both B2B and B2C.

As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.

On Premise Consumer Marketing Management

Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations Develop national consumer activation strategies across physical and digital touchpoints Co-create engaging and high-impact content with agencies for different segments, accounts and events

On Premise Industry Marketing Management

Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business. Adapt global industry concepts to local level and amplify the impact of them with the right integrations. Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences to these consumers. Develop and lead concepts for industry staff and offer them a comprehensive training plan.

On Premise Business Impact & Cross-Functional Collaboration

Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance Support the achievement of key business KPIs such as distribution, visibility and consumption Translate consumer, customer and trade insights into scalable concepts and strategic actions Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution Take ownership of selected initiatives, managing projects end-to-end from ideation to execution Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment

Your areas of knowledge and expertise that matter most for this role:

• 3–4 years of experience in FMCG marketing within a commercial environment


• Solid experience in On Premise (HORECA) trade marketing is required


• Experience in event management and activation execution


• Strong commercial acumen with an understanding of sales and financial drivers


• Proven ability to translate insights into actionable marketing plans


• Experience managing external agencies and production partners


• Strong understanding of field dynamics and ability to translate strategy into effective execution


• Strategic and innovative thinking with a hands-on, solution-oriented mindset


• Entrepreneurial approach with strong ownership and accountability


• Proven ability to manage projects end-to-end, from ideation to execution and evaluation


• Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners


• Advanced analytical skills with the ability to interpret consumer, sales and customer data


• Performance-driven mindset with the ability to track, evaluate and optimize marketing activities


• Excellent communication, negotiation and stakeholder management skills


• Ability to combine creative thinking with practical execution to deliver impactful initiatives


• Proficiency in MS Office; comfortable working within digital tools and platforms


• \"Living\" the Red Bull Culture and Company Values


• Create “kindred spirits”.


• Have a \"can-do\" attitude and talk about opportunities instead of challenges.


• Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.


• Have an entrepreneur approach, adapt to a growth mindset.