OCE Strategy & Omnichannel Lead Türkiye

486 Lilly İlaç Ticaret Ltd. Şti; Turkey; Remote; TRY 600,000 - 1,200,000; Full time

Job summary

Lilly Türkiye seeks an OCE Manager to lead omnichannel strategy, execution, and capability adoption for the Turkish affiliate. You will partner with Brand Teams to drive data-driven customer experiences aligned with ICH and IBU OCE directions.

You will coordinate with Customer Experience and Digital Execution teams to ensure timely delivery, governance, and measurement of omnichannel programs while scaling capabilities locally.

Qualifications

• Bachelor's degree required; MBA or related graduate degree preferred.
• 5+ years in brand management and/or OCE marketing.
• Strong understanding of digital marketing strategies and innovative solutions.
• Project management experience and ability to lead cross-functional teams.
• Knowledge of healthcare industry trends and patient engagement strategies.

Responsibilities

• Lead the ARS implementation in Türkiye, aligning with ICH and IBU OCE strategies.
• Partner with Brand Teams to design and deliver data-driven, content-first omnichannel experiences.
• Embed PESO framework into brand engagement plans to maximize reach and impact.
• Drive adoption and optimization of OCE capabilities (e.g., BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp, Lilly Play).
• Ensure governance, compliance, and quality standards across digital tools and processes.
• Coordinate with CX and Digital Execution teams to ensure timely, high-quality delivery of tactics.

Skills

Omnichannel strategy

Brand management

Digital marketing

Education

Bachelor's degree

MBA (preferred)

Job description

Lilly Türkiye seeks an OCE Manager to lead omnichannel strategy, execution, and capability adoption for the Turkish affiliate. You will partner with Brand Teams to drive data-driven customer experiences aligned with ICH and IBU OCE directions.

You will coordinate with Customer Experience and Digital Execution teams to ensure timely delivery, governance, and measurement of omnichannel programs while scaling capabilities locally.