OCE Manager, Türkiye

486 Lilly İlaç Ticaret Ltd. Şti; Turkey; Remote; TRY 600,000 - 1,200,000; Full time

Job summary

Lilly Türkiye seeks an OCE Manager to lead omnichannel strategy, execution, and capability adoption for the Turkish affiliate. You will partner with Brand Teams to drive data-driven customer experiences aligned with ICH and IBU OCE directions.

You will coordinate with Customer Experience and Digital Execution teams to ensure timely delivery, governance, and measurement of omnichannel programs while scaling capabilities locally.

Qualifications

• Bachelor's degree required; MBA or related graduate degree preferred.
• 5+ years in brand management and/or OCE marketing.
• Strong understanding of digital marketing strategies and innovative solutions.
• Project management experience and ability to lead cross-functional teams.
• Knowledge of healthcare industry trends and patient engagement strategies.

Responsibilities

• Lead the ARS implementation in Türkiye, aligning with ICH and IBU OCE strategies.
• Partner with Brand Teams to design and deliver data-driven, content-first omnichannel experiences.
• Embed PESO framework into brand engagement plans to maximize reach and impact.
• Drive adoption and optimization of OCE capabilities (e.g., BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp, Lilly Play).
• Ensure governance, compliance, and quality standards across digital tools and processes.
• Coordinate with CX and Digital Execution teams to ensure timely, high-quality delivery of tactics.

Skills

Omnichannel strategy

Brand management

Digital marketing

Education

Bachelor's degree

MBA (preferred)

Job description

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life‑changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work-and it's work worth doing. If you're driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Job Summary

The OCE Manager - Türkiye plays a key role in advancing Lilly's Accelerate Reach and Scale (ARS) vision within the Turkish affiliate, serving as the local leader for omnichannel strategy, execution, and capability adoption. The role blends strategic planning, operational delivery, and capability enablement to ensure omnichannel customer engagement delivers measurable business impact across all therapeutic areas.

Job Responsibilities

Omnichannel Strategy & Customer Experience

• Lead the implementation of the ARS vision within Türkiye, ensuring full alignment with ICH and IBU OCE strategies.
• Partner with Brand Teams to design and deliver integrated customer experience plans anchored in a content‑first, data‑driven approach.
• Embed the PESO (Paid, Earned, Shared, Owned) framework into brand engagement plans to maximize reach and impact.

Capability Enablement & Governance

• Drive the adoption and optimization of OCE capabilities such as BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp, and Lilly Play.
• Partner with ICH Strategy & Innovation teams to pilot and scale new capabilities locally.
• Ensure governance, compliance, and quality standards are upheld across all digital tools and processes.
• Serve as Türkiye's focal point for ICH OCE capability integration and feedback, helping to shape future regional solutions.

Operational Execution & Excellence

• Coordinate with Customer Experience and Digital Execution teams to ensure the timely and high‑quality delivery of omnichannel tactics.
• Maintain visibility and control through CET and internal trackers, ensuring execution progress and accurate reporting.
• Manage local agency and vendor relationships to ensure efficient content localization, timely delivery, and compliance with internal policies.
• Promote the reuse of IBU content and assets while ensuring local relevance and impact.

Insights, Measurement & Continuous Improvement

• Collaborate with the BI&A team to measure customer engagement performance and extract actionable insights.
• Track omnichannel KPIs, identify optimization opportunities, and implement continuous improvement cycles.
• Contribute to ICH reporting, execution excellence governance, and learning forums by sharing Türkiye's results, lessons, and best practices.

Stakeholder Management & Cross‑Functional Collaboration

• Act as the primary OCE representative in Türkiye, collaborating with Marketing, Medical, PRA, and Communications leadership.
• Work closely with ICH OCE leaders and peers to ensure alignment, capability sharing, and regional cohesion.
• Champion "One Lilly Voice" in front of customers, ensuring cross‑functional alignment in communication and engagement.

Job Qualifications

Education Required

• Bachelor's degree
• Preferred: MBA or another relevant graduate‑level degree

Experience Required

• 5+ years' experience in brand management and/or OCE marketing
• Demonstrated strong understanding of digital marketing strategies and innovative solutions
• Project management experience
• Experience in leading CFT or large teams
• Preferred: Knowledge of digital health, healthcare industry trends, patient journey mapping, and healthcare professional engagement strategies

Competencies

• Strong interpersonal skills
• Leadership: ability to influence with/without authority
• Ability to build partnerships and effective networks
• Ability to work efficiently in virtual cross‑functional teams
• Organization: ability to handle multiple projects and tasks
• Ability to adapt to a fast‑changing, dynamic environment
• Excellent communication and collaboration skills, with the ability to work effectively in cross‑functional teams and influence stakeholders at all levels

Other Qualifications

• Proficient in English

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!

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