MEA Panadol & Advil Marketing Lead: Growth & Insights

Haleon plc.; Fatih; On-site; TRY 2,957,000 - 4,436,000; Full time

Job summary

Haleon plc. is seeking an experienced MEA Panadol and Advil Marketing Manager to drive the deployment of global strategies and execute across all marketing areas to achieve short-term and long-term brand sales and profitability.

You will lead key activities to progress your career, including development of strategic brand direction, annual activation planning, and collaboration with global teams and sales to deliver impactful consumer communications.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• Experience leading projects and teams in consumer brands.
• Proven ability to translate insights into marketing actions.

Responsibilities

• Develop, refine strategic direction for the brand grounded in consumer insights.
• Lead annual market activation planning with cross-functional teams.
• Oversee brand P&L, sales, and budget management.
• Mentor junior marketing associates.
• Localize global toolkits and drive innovation.
• Collaborate with sales to strengthen customer engagement and in-store support.
• Track KPI performance and adjust plans accordingly.

Skills

Brand marketing

People leadership

Consumer insights

Product launches

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Job description

Haleon plc. is seeking an experienced MEA Panadol and Advil Marketing Manager to drive the deployment of global strategies and execute across all marketing areas to achieve short-term and long-term brand sales and profitability.

You will lead key activities to progress your career, including development of strategic brand direction, annual activation planning, and collaboration with global teams and sales to deliver impactful consumer communications.