MEA Panadol & Advil Brand Leader for Growth

Haleon; Fatih; On-site; TRY 4,436,000 - 5,914,000; Full time

Job summary

Haleon is seeking a Marketing Manager for MEA Panadol and Advil brands. You will drive brand strategy with strong consumer insights and lead cross-functional teams to achieve short- and long-term sales and profit objectives.

You will deploy global strategies locally and mentor junior team members, ensuring brand equity and localization of toolkits across markets. The role offers leadership across media, creative development, and digital programs, with collaboration to engage customers and

Qualifications

• Bachelor’s degree in a relevant field.
• Experience in brand marketing within Consumer Products or OTC.
• Experience delivering insights-based consumer communications and brand share growth.
• Experience launching large-scale products; collaboration with global teams; operating in a matrix organization.

Responsibilities

• Develop, adapt, and refine strategic direction for the brand grounded in consumer and customer insights.
• Lead annual market activation planning focused on 3-year growth drivers with cross-functional teams.
• Deliver annual brand Profit & Loss including sales and profit results and manage budget.
• Mentor junior marketing associates and manage brand equity through localization of global toolkits.
• Drive innovation strategy with flawless execution of global innovation vision board.
• Manage agency and cross-functional relationships to deliver breakthrough results for regional needs.
• Collaborate with sales to drive customer engagement and in-store support.
• Track performance against KPIs and adjust programs as needed.

Skills

Brand marketing

People leadership

Consumer insights

Promotional excellence

Cross-functional collaboration

Budget management

Education

Bachelor’s degree

Master’s degree

Job description

Haleon is seeking a Marketing Manager for MEA Panadol and Advil brands. You will drive brand strategy with strong consumer insights and lead cross-functional teams to achieve short- and long-term sales and profit objectives.

You will deploy global strategies locally and mentor junior team members, ensuring brand equity and localization of toolkits across markets. The role offers leadership across media, creative development, and digital programs, with collaboration to engage customers and