MEA Panadol and Advil Marketing Manager

Haleon plc.; Fatih; On-site; TRY 2,957,000 - 4,436,000; Full time

Job summary

Haleon plc. is seeking an experienced MEA Panadol and Advil Marketing Manager to drive the deployment of global strategies and execute across all marketing areas to achieve short-term and long-term brand sales and profitability.

You will lead key activities to progress your career, including development of strategic brand direction, annual activation planning, and collaboration with global teams and sales to deliver impactful consumer communications.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• Experience leading projects and teams in consumer brands.
• Proven ability to translate insights into marketing actions.

Responsibilities

• Develop, refine strategic direction for the brand grounded in consumer insights.
• Lead annual market activation planning with cross-functional teams.
• Oversee brand P&L, sales, and budget management.
• Mentor junior marketing associates.
• Localize global toolkits and drive innovation.
• Collaborate with sales to strengthen customer engagement and in-store support.
• Track KPI performance and adjust plans accordingly.

Skills

Brand marketing

People leadership

Consumer insights

Product launches

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this MEA Panadol and Advil Marketing Manager role could be an exciting opportunity to explore.

As a MEA Panadol and Advil Marketing Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
• Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Support and mentor junior marketing associates on the marketing team
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Why you?

Basic Qualifications:

• Bachelor’s degree
• Experience in leading people in both project-based and day-to-day situations
• 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications:

• Master’s degree
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Why Haleon?

• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.

Code of Conduct as a Leader within Haleon , as a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.

• Be the role model that brings our Code to life, by always acting with the highest ethical standards.
• Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact, in your market.
• Maintain an environment of trust that allows all to Speak Up, reinforcing the guarantee of anonymity and non-retaliation.
• Listen to your team and promptly raise any compliance concerns you become aware of.
• Make any necessary corrective and preventive decisions, in a timely manner.
• Recognize those in your team who display ethical behaviour; share examples of good ethical decision-making, so all understand how we expect them to act.
• Provide timely support into any company investigation of potential wrongdoing.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.