Marketing Specialist

Aksa Akrilik Kimya Sanayii A.Ş.; Yalova Merkez; On-site; TRY 260,000 - 320,000; Full time

Benefits offered by this job

Job Orientation and AKSA Recognition培训

Personal development opportunities

Opportunities abroad at fairs and site

Master's/PhD support program

4-day work week

Private accommodation for employees

Job summary

Aksa Akrilik Kimya Sanayii A.Ş. is seeking a Marketing Specialist to support international B2B marketing strategies for the technical textiles sector. You will help strengthen product positioning, craft technical content, and work with sales to nurture leads across global markets.

The role emphasizes English communication, data-driven analysis, and collaboration with the Marketing Communications team. A four-day work week and diverse development opportunities are highlighted.

Qualifications

• Bachelor's degree in a relevant field.
• 2–5 years of experience in B2B marketing.
• Advanced English proficiency for international communications.
• Ability to translate complex information into clear marketing messages.
• Strong analytical thinking and performance monitoring.

Responsibilities

• Develop international B2B marketing strategies for technical textiles.
• Develop value propositions and messaging for target audiences.
• Prepare marketing content, product descriptions, presentations, and case studies.
• Collaborate with sales to identify target customers and support sales processes.
• Conduct market, competitor, and customer analyses to find new opportunities.
• Monitor KPIs and provide recommendations for improvement.
• Document knowledge and tools to sustain marketing processes.
• Plan international trade fairs and events with Marketing Communications.
• Coordinate content for website, LinkedIn, and other digital channels.

Skills

English proficiency

B2B marketing

Analytical thinking

CRM tools

Marketing automation

Education

Bachelor's degree in Business Administration, Marketing, Communications, Industrial Engineering, or related fields

Tools

CRM tools

Marketing automation platforms

Job description

AKSA, a company of Akkök Holding, was founded in 1968 in Yalova. Becoming the world’s largest producer of acrylic fiber over the years, Aksa today serves approximately 300 customers in over 50 countries across 5 continents. Having a capacity of 330,000 tons per year, Aksa supplies raw materials for textiles and technical textiles in many diverse areas.

We are looking for a Marketing Specialist to support the development and implementation of international marketing strategies, strengthen product positioning, and identify new market opportunities in the technical textiles industry.

Qualities We Are Looking For;

• Bachelor's degree, preferably in Business Administration, Marketing, Communications, Industrial Engineering, or related fields.
• Preferably 2–5 years of experience in B2B marketing.
• Advanced proficiency in English, with the ability to prepare marketing content in English and communicate effectively with international stakeholders.
• Strong interest in conducting research, learning technical subjects, and transforming complex information into clear, engaging, and customer-oriented messages.
• Strong analytical thinking skills, with the ability to draw meaningful conclusions from data and focus on performance monitoring.
• Proactive, eager to learn, able to take responsibility, and capable of collaborating with different teams.
• Proficient in using digital tools and keeping up with new marketing methods and technologies.
• Preferably experienced in technical textiles, industrial products, chemicals, material technologies, or other technical B2B industries.
• Preferably able to communicate technical or complex products to different customer groups and highlight their commercial value.
• Preferably experienced in marketing automation or CRM tools.

Your Main Tasks Are;

• Actively participate in the development and implementation of international B2B marketing strategies for our brands serving the technical textiles industry.
• Develop strong value propositions and marketing messages for target audiences by understanding the technical specifications of products, customer needs, and application areas.
• Prepare or coordinate the preparation of technical content, product descriptions, presentations, case studies, and other marketing materials.
• Work closely with sales teams to identify target customer groups, generate potential customers, and contribute to marketing activities that support sales processes.
• Conduct market, competitor, and customer analyses to identify new marketing opportunities and areas for differentiation.
• Monitor the results of marketing activities through KPIs, prepare performance reports, and provide recommendations for improvement.
• Document acquired knowledge, methods, and tools to ensure the sustainability of marketing processes within the company.
• Plan international trade fairs, industry events, and customer-focused marketing activities in coordination with the Marketing Communications team.
• Coordinate content and communication activities for the website, LinkedIn, and other digital channels with the Marketing Communications team.

What are waiting for you here !

Applications that support your development

• Participation in Job Orientation and AKSA Recognition Training specific to the process steps within the scope of job adaptation,
• Opportunity to participate in personal development, professional development and leadership training within the scope of our Corporate Training Academy,
• Outside fairs, training and company visit opportunities abroad,
• Master's/PhD support program,

Work-Life Balance

• The opportunity to work 4 days a week, which we implemented as a first in Turkey,
• Private accommodation for employees,

Recruitment Process

• Receiving applications,
• Preliminary evaluation to be made in line with the criteria,
• Sending personality inventory and interview process to shortlisted candidates