Technical Fibers Marketing Exec - B2B Growth, 4-Day Week

Aksa Akrilik Kimya Sanayii A.Ş.

Yalova Merkez

On-site

TRY 250,000 - 420,000

Full time

9 days ago

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Benefits offered by this job

4‑day work week

Private accommodation for employees

International training and company/vis

Job summary

AKSA Akrilik Kimya Sanayii A.Ş. is seeking a Technical Fibers Marketing Executive to drive its B2B marketing strategy for the technical fibers division and to lead product and brand positioning initiatives on an international scale.

You will collaborate closely with sales to support customer acquisition and market development, translate insights into actionable plans, and manage budgets, KPIs, and external partnerships to maximize performance.

Qualifications

Bachelor's degree in business, marketing or related field.
Experience in B2B marketing preferred.
Experience in marketing strategy, brand management and integrated campaigns.
Proficient in brand communication, digital marketing and international markets.
Experience in product marketing and value propositions for technical products.
Strong CRM, marketing automation and digital performance measurement skills.

Responsibilities

Develop the B2B marketing strategy and annual plan for technical fibers.
Lead product and brand positioning; define value propositions and differentiation.
Collaborate with sales to support customer acquisition and lead generation.
Translate market, customer and competitor insights into actionable strategies.
Define budgets, KPIs and performance metrics; analyze results for improvement.
Manage relationships with agencies and external stakeholders.
Coordinate with marketing communications for international campaigns and events.