Marketing Executive (Technical Fibers)

Aksa Akrilik Kimya Sanayii A.Ş.; Yalova Merkez; On-site; TRY 250,000 - 420,000; Full time

Benefits offered by this job

4‑day work week

Private accommodation for employees

International training and company/vis

Job summary

AKSA Akrilik Kimya Sanayii A.Ş. is seeking a Technical Fibers Marketing Executive to drive its B2B marketing strategy for the technical fibers division and to lead product and brand positioning initiatives on an international scale.

You will collaborate closely with sales to support customer acquisition and market development, translate insights into actionable plans, and manage budgets, KPIs, and external partnerships to maximize performance.

Qualifications

• Bachelor's degree in business, marketing or related field.
• Experience in B2B marketing preferred.
• Experience in marketing strategy, brand management and integrated campaigns.
• Proficient in brand communication, digital marketing and international markets.
• Experience in product marketing and value propositions for technical products.
• Strong CRM, marketing automation and digital performance measurement skills.

Responsibilities

• Develop the B2B marketing strategy and annual plan for technical fibers.
• Lead product and brand positioning; define value propositions and differentiation.
• Collaborate with sales to support customer acquisition and lead generation.
• Translate market, customer and competitor insights into actionable strategies.
• Define budgets, KPIs and performance metrics; analyze results for improvement.
• Manage relationships with agencies and external stakeholders.
• Coordinate with marketing communications for international campaigns and events.

Skills

B2B marketing

Marketing strategy

Brand management

Digital marketing

CRM

Analytics

Project management

English proficiency

Education

Bachelor's degree

Tools

CRM tools

Marketing automation

Digital analytics tools

Job description

AKSA, a company of Akkök Holding, was founded in 1968 in Yalova. Becoming the world’s largest producer of acrylic fiber over the years, Aksa today serves approximately 300 customers in over 50 countries across 5 continents. Having a capacity of 350.000 tons per year, Aksa supplies raw materials for textiles and technical textiles in many diverse areas.

We are looking for a Technical Fibers Marketing Executive to join our Technical Fibers Sales and Marketing Directorate.

Qualities We Are Looking For;

• Bachelor’s degree from a university, preferably in Business Administration, Marketing, Communications, Industrial Engineering, or a related field.
• Preferably experienced in B2B marketing.
• Experienced in marketing strategy, brand management, and the planning and execution of integrated marketing activities.
• Proficient in brand communication, digital marketing, and customer acquisition processes within international markets.
• Experienced in product marketing, value propositions for technical products, and product positioning.
• Preferably experienced in technical sectors such as technical textiles, industrial products, chemicals, or similar B2B fields.
• Proficient in CRM, marketing automation, and digital performance measurement tools.
• Possesses a strong commercial mindset and analytical thinking skills; capable of translating marketing activities into measurable business results.
• Strong skills in project management, prioritization, and stakeholder management.
• Fluent in English with excellent international communication competencies.
• A collaborative and proactive team player with a strong sense of ownership and a results-driven approach.

Your main tasks are;

• Develop the B2B marketing strategy and annual marketing plan for the company’s technical fibers division, ensuring that all activities are aligned with commercial priorities.
• Lead product and brand positioning initiatives; define value propositions, target customer segments, and areas of differentiation.
• Work in close collaboration with sales teams to support customer acquisition, market development efforts, and lead generation processes.
• Translate insights derived from market, customer, and competitor analysis into actionable marketing strategies and implementation plans.
• Define marketing budgets, KPIs, and performance metrics; analyze results to identify opportunities for improvement.
• Manage relationships with agencies, consultants, and other external stakeholders, ensuring that the knowledge and competencies gained are effectively integrated and retained within the company.
• Coordinate with the marketing communications team to execute international marketing campaigns, digital communication initiatives, content development, and events.

What are waiting for you here !

Applications that support your development

• Participation in Job Orientation and AKSA Recognition Training specific to the process steps within the scope of job adaptation,
• Opportunity to participate in personal development, professional development and leadership training within the scope of our Corporate Training Academy,
• Outside fairs, training and company visit opportunities abroad,

Work-Life Balance

• The opportunity to work 4 days a week, which we implemented as a first in Turkey,
• Private accommodation for employees,

Recruitment Process

• Receiving applications,
• Preliminary evaluation to be made in line with the criteria,
• Sending personality inventory and interview process to shortlisted candidates