Marketing Manager - Turkey

SOHO Group; Fatih; On-site; TRY 360,000 - 540,000; Full time

Benefits offered by this job

Competitive package

Job summary

SOHO Group is seeking a senior marketing professional to lead the local strategy for its boutique lifestyle brands in Turkey. The role requires coordinating campaigns, events, and partnerships while ensuring brand consistency and stakeholder alignment across the business.

You will drive content localization, manage influencer collaborations, and oversee budgets and timelines in a fast-paced market environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 8-10 years of experience in marketing within fashion, luxury, retail, lifestyle brands.
• Experience managing campaigns, events, and partnerships.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Define and execute local marketing strategy aligned with global brand directives.
• Plan and budget marketing initiatives, events, and campaigns.
• Coordinate content, assets, and brand localization for Turkish market.
• Manage influencer partnerships, gifting programs, and activations.
• Track projects, budgets, and performance with cross-functional teams.

Skills

Marketing Strategy

Budgeting

Events Planning

Content & Brand Support

Partnerships & Influencer Marketing

Project Management

Market Research

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Office

Marketing reporting tools

Job description

SOHO drives the success of ALO that is a boutique lifestyle retailer representing a generation of consumer seeking innovative concepts, digital accessibility, and a strong sense of social community. At ALO, we inspire mindful movement, wellness, and a fusion of physical practice with conscious living. We create advanced activewear and clean beauty solutions, with eco-aware, solar-driven production, all while bringing yoga and mindfulness to millions. Together, we elevate health, happiness, and global well-being driven by our shared passion, innovation, and commitment to diversity.

This is a hands-on, 360-degree marketing role that requires a highly organized, creative, and proactive professional capable of managing multiple projects simultaneously while collaborating with various stakeholders across the business. The successful candidate will play a key strategic role in planning and implementing the local marketing strategy in line with the global brand directives.

DUTIES & RESPONSIBILITIES

Marketing Strategy planning & budgeting

• Define and execute the local marketing strategy
• Coordinate campaign timelines, deliverables, and stakeholder communication.
• Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
• Monitor local campaign performance and prepare post-campaign reports and recommendations.

Events & Activations

• Planning and execution of store openings, product launches, brand activations, client events, wellness events, and community initiatives.
• Coordinate suppliers, agencies, venues, influencers, and mall marketing teams.
• Support event logistics, budgeting, timelines, and post-event analysis.

Content & Brand Support

• Coordinate content production and asset management across brands.
• Work closely with internal teams and external partners to ensure brand consistency.
• Develop marketing briefs and campaign guidelines.
• Implement and localize the global brand initiatives within the Turkish market

Partnerships & Influencer Marketing

• Define and execute the local influencer collaborations, partnerships, and media opportunities
• Coordinate gifting programs, seeding initiatives, and partnership activations
• Maintain relationships with agencies, media partners, landlords, and external stakeholders

Project Management & Coordination

• Manage multiple marketing projects simultaneously across different brands and markets.
• Track project progress and ensure alignment between marketing, retail, CRM, VM, and operations teams.
• Maintain marketing calendars and campaign trackers.
• Follow up on approvals, deliverables, and project deadlines.

Market Research & Analysis

• Monitor industry trends, competitor activities, and best practices.
• Conduct market research to identify opportunities and support business growth.
• Prepare competitor analysis and marketing performance reports.

Budget & Administration

• Define and manage the local marketing budget
• Coordinate purchase orders, supplier invoices, and campaign-related documentation.
• Maintain accurate records of marketing activities and expenditures.

REQUIREMENTS, SKILLS & ABILITIES

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 8-10 years of experience in marketing, preferably within fashion, luxury, retail, lifestyle, hospitality, or consumer brands.
• Experience managing campaigns, events, and partnerships.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.
• Ability to work in a fast-paced and dynamic environment.
• Strong attention to detail and ability to manage multiple priorities.
• Proficiency in Microsoft Office and marketing reporting tools.
• Experience working with agencies, influencers, media partners, and external suppliers is preferred
• International brands experience is preferred

Success Measures

• Effective execution of campaigns and activations.
• Timely delivery of marketing projects.
• Positive contribution to brand visibility and customer engagement.
• Efficient budget and project management.
• Ability to support the growth and development of all SOHO brands through impactful marketing initiatives.

WORKING CONDITIONS

WORK ENVIRONMENT

Young and Dynamic work environment, with a wide space for professional growth

Salary and Benefits

SOHO Group offers a competitive package in line with the industry competitors