MARKETING MANAGER – BURGER KING

TAB Gıda; Beşiktaş; On-site; TRY 300,000 - 600,000; Full time

Job summary

TAB Gıda is seeking a Marketing Manager to lead the Burger King Türkiye brand, combining strong brand management, commercial analytics and product & innovation capabilities. The role connects consumer insights, brand strategy, product, pricing and communication to drive sustainable business growth.

Responsibilities include owning marketing and growth, developing integrated strategies across ATL/BTL/digital/in-store channels, driving performance through data, and leading product/menu strategy

Qualifications

• 8–10 years of experience in marketing and brand management, preferably within FMCG, QSR, retail or other fast-paced consumer businesses.
• Strong brand management fundamentals with experience in consumer insight, positioning, communication strategy and integrated marketing.
• Strong commercial and analytical capabilities, with ability to interpret sales, consumer and financial data into business decisions.
• Proven product and portfolio management experience, including innovation, launches and performance evaluation.

Responsibilities

• Owning Burger King Türkiye’s marketing and growth agenda and translating objectives into strategies and action plans.
• Developing and executing integrated brand and communication strategies across ATL, BTL, digital and in-store channels.
• Driving business performance through data, monitoring key indicators such as transactions and traffic, and translating insights into growth initiatives.
• Leading product and menu strategy, including innovation pipeline, launches and post-launch evaluation.
• Collaborating with Revenue Growth Management on pricing, promotion architecture and value strategy.
• Translating consumer insights and market trends into brand, product and commercial opportunities.

Skills

Brand management

Commercial analytics

Product & portfolio management

Pricing & promotions

Leadership

Job description

TAB Food Industry and Trade Inc. was established in 1994 and opened its first BURGER KING® restaurant in Istanbul in 1995. Today, TAB Gıda is one of the leading players in the sector, with its extensive restaurant network and strong customer base. In addition to Burger King®, TAB Gıda operates Sbarro®, Popeyes®, Arby’s® and Subway®, as well as its own brands, Usta Dönerci® and Usta Pideci®.

We are looking for a Marketing Manager to lead the Burger King® brand, combining strong brand management, commercial analytics and product & innovation capabilities. The role will connect consumer insights, brand strategy, product, pricing and communication to drive sustainable business growth.

JOB DESCRIPTION

• Owning Burger King® Türkiye’s marketing and growth agenda, translating brand objectives, consumer needs and business priorities into clear strategies and action plans.
• Developing and executing integrated brand and communication strategies across ATL, BTL, digital and in-store channels to strengthen brand equity, relevance and consumer engagement.
• Driving business performance through data, closely monitoring key indicators such as transactions, traffic, frequency, average ticket, product and channel mix, and translating insights into growth initiatives.
• Leading product and menu strategy, including innovation pipeline, new product development, portfolio optimization, product launches and post-launch performance evaluation.
• Working closely with Revenue Growth Management on pricing, promotion architecture and value strategy, balancing consumer relevance, transaction growth and profitability.
• Building a deep understanding of consumers through research, behavioral data and market trends, and translating insights into brand, product and commercial opportunities.
• Measuring the effectiveness and incremental business impact of marketing initiatives and continuously improving marketing investment and decision-making.
• Leading cross-functional initiatives with Operations, R&D, Supply Chain and other teams to ensure strong execution and continuously improve the customer experience.
• Managing creative, media, digital and other agency partners, setting a high standard for strategic thinking and creative execution.
• Identifying emerging consumer, cultural and competitive trends and translating relevant opportunities into Burger King®’s growth agenda.

REQUIRED QUALIFICATIONS

• 8–10 years of experience in marketing and brand management, preferably within FMCG, QSR, retail or other fast-paced consumer businesses.
• Strong brand management fundamentals, with demonstrated experience in consumer insight, positioning, communication strategy and integrated marketing.
• Strong commercial and analytical capabilities, with the ability to interpret sales, consumer and financial data and translate them into business decisions.
• Proven product and portfolio management experience, including innovation, new product development, launches and performance evaluation.
• Proven ability to develop and execute marketing strategies that deliver measurable brand and business results.
• Understanding of pricing, promotions and value strategy; experience working with Revenue Growth Management or similar commercial functions is preferred.
• Ability to balance long-term brand building with short-term commercial priorities.
• Strong leadership and influencing skills, with the ability to challenge thinking and mobilize cross-functional teams.
• High ownership, curiosity, learning agility and a proactive, result-driven mindset.
• Excellent communication and presentation skills, with advanced proficiency in written and spoken English.