Marketing Senior Manager (Carbonated Soft Drinks)

PepsiCo Inc.; Beşiktaş; On-site; TRY 500,000 - 800,000; Full time

Job summary

PepsiCo Inc. in Istanbul is seeking a Marketing Senior Manager (Carbonated Soft Drinks) to lead the design and execution of key CSD marketing plans across the Turkey Business Unit, supporting the brand strategy development.

The role requires extensive experience in marketing, brand management, and integrated campaigns, with strong Turkish and English communication, stakeholder and agency management, and the ability to drive growth through consumer activation.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs.
• Strong strategic and creative thinking with experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding including experience in innovation and translating consumer insights into growth strategies.
• Excellent project, stakeholder and agency management skills; able to lead cross-functional initiatives.
• Strong leadership, influencing and communication skills; able to inspire teams and align senior stakeholders.
• Fluent in Turkish and English.

Responsibilities

• Sets the global agenda for Turkey BU, partnering with International Beverages to align priorities, brand strategies and campaigns.
• Delivers key brand programs aligned with TR objectives; deploys and adapts global-led programs; develops TR initiatives.
• Drives effectiveness of activation plans for the CSD portfolio; creates and rolls out media and campaign toolkits.
• Manages brand playbooks and ensures compliance across programs.
• Partners with BUs and Commercialization on winning activation plans.
• Works with IB team on artwork compliance and BU marketing promotions.
• Presents marketing plans in annual/monthly meetings and internal forums to generate alignment.
• Collaborates with agencies to adapt, create and deploy initiatives.

Skills

Marketing

Brand management

Strategic thinking

Integrated marketing communications

Digital marketing

PR

Consumer activation

Leadership

Stakeholder management

Agency management

Turkish & English communication

Tools

Campaign management tools

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Marketing Senior Manager (Carbonated Soft Drinks) based in İstanbul and who will be responsible for leading the design and execution of key Carbonated Soft Drinks marketing plans across Turkey Business Unit and support the brand strategy development.

Responsibilities

• Helps set the global agenda for Turkey Business Unit (BU), partnering with International Beverages (IB) to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives. Works with the CMO to help influence, deploy and adapt global-led programs; leads development of TR initiatives; and supports and challenges BU initiatives.
• Drives increased effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks (CSD) portfolio, including creation and roll out of media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plan.
• Works closely with and approves BU work on local cola brand activation and marketing promotions.
• Working with the IB team, collectively owns and manages the Category A&M budget, with a strong attention.
• Responsible for artwork compliance across specific programs.
• Presents marketing plans through key annual/monthly meetings and other internal forums, generating alignment and excitement of the organization beyond marketers.
• Works with wide set of agency partners to adaptation, creation and deployment of initiatives.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs that drive sustainable in-market results and long-term brand equity.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.
• Fluent in Turkish and English.