Brand Manager

Randstad Türkiye; Sarıyer; On-site; TRY 600,000 - 900,000; Full time

Job summary

Randstad Türkiye seeks a Brand Manager for a global pharmaceutical partner to drive patient-focused marketing value. You will lead cross-functional collaborations with Medical and Access Leads, and develop omnichannel plans to deliver meaningful experiences for patients and health systems.

In this role, you will translate scientific data into commercial insights, shape go-to-market strategies for launches, and oversee budgets while aligning with global networks to maximize impact and value.

Qualifications

• Minimum 5 years of proven marketing experience.
• Digital literacy, good overview of digital solutions on the market supporting patients.
• Proficient in English and Turkish to collaborate internally across the broader enterprise.
• Experience in rare disease therapeutic area is preferred.
• Growth mindset and entrepreneurial thinking; able to learn quickly and take initiative.

Responsibilities

• Develop marketing strategies for therapeutic areas in cross-functional teams with Medical and Access Leads.
• Build and implement an Omnichannel engagement plan; collaborate with the Digital team to enhance customer experiences.
• Ensure continuous sales and logistics forecasting with Sales and Finance teams.
• Translate scientific data into commercial implications and provide strategic recommendations.
• Propose Go-to-Market strategies for new launches with pricing, channels, and sales plans.
• Provide marketing insight to optimize launches and monitor budgets and expenditures.
• Participate in national and international congresses and meetings to keep knowledge updated for commercialization strategies.
• Collaborate with global networks and affiliates to identify opportunities and align with local leads.

Skills

Marketing

English Turkish

Digital literacy

Growth mindset

Entrepreneurial mindset

Job description

We are looking for a 'Brand Manager' for our global partner operating in pharmaceutical industry. As a Brand Manager, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with sales team, healthcare system partners, and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.

• Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.
• Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.
• Ensure continuous sales and logistics forecasting, working closely with the Sales and Finance team.
• Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.
• In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.
• Provide marketing insight and direction to optimize new product launches, and monitor budget and expenditures.
• Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep knowledge updated for commercialization strategies.
• Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives, and solutions to answer stakeholder needs and to drive value for the patients.
• Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.
• Generate mar-com strategies working together with the communication department. Support the sales team in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms.

qualifications

• Minimum 5 years of proven marketing experience is highly desirable
• Ability to build relationships and work in project teams; trust and influence with internal members and other key stakeholders
• Digital literacy, good overview of digital solutions on the market supporting patients
• Proficient in English Turkish to collaborate internally across the broader enterprise
• Experience in rare disease therapeutic area is preferred
• Strong entrepreneurial mindset
• Growth mindset, able to learn and unlearn quickly, take risks and experiment,
• System thinker, self-managed and self-directed - altruistic in supporting the global network